Wise dinosaur

October 31st, 2007

Watch this space for the iJump show. The iJump show is a video podcast showcasing marketers’ & consumers’ opinions about how they use social media in their personal lives and in their organisations.

My first guest was Keith Norris Chief Executive from Marketing Association. He was funny and refreshing despite being a self proclaimed dinosaur. There’s something about being given permission to ask questions. I find it liberating and enjoyable because you never know what we’ll learn about the person and how they perceive the world.

It’s a dream to talk to people about social media and get opinions. Afterall our opinions matter. Who’s listening? Can we afford not to? Marketers are now facing more media channels than ever before. They’ll eventually get their hands on our demographic and psychographic data through the many social media sites like facebook, myspace, bebo that we’re part of. And guess who’s driving this? You and me.

Tomorrow I talk with Toby Hilless Chief Manager Retail Marketing at ASB.

p.s if you want to be interviewed on iJump send us an email at marie [at] ijump.co.nz

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Our backyard

October 25th, 2007

We’ve been talking a lot to organisations who’ve shown interest in the new social media phenomena.

From the conversations we’ve had questions. Questions need answers. How do we provide answers for a phenomena that is new. One way is to experiment. Be curious. Ask lots of questions. Find out who is doing is what.

Here are a few questions we’ve been asked:

  • Where are we heading with this social new media phenomena as a society?
  • How would it change the way I communicate as a person?
  • How will this change the way we do business in the future?
  • Why should I blog?
  • Is it a phase?
  • Where do I find the time?
  • What are the risks of not getting involved?
  • How does my organisation make money from it?
  • What are the pro’s and con’s?

I decided to start a personal quest to find out the answers instead of trying to do my own research. Why not talk to one of our NZ universities and see what they think? what are they researching? what have they found that is beneficial for you?

I spoke to Dr Margo Buchanan-Oliver this morning at the University of Auckland Business School. I explained what iJump is about and in all honesty I didn’t know where to begin. Margo mentioned a monthly seminar which is held at the campus called Code which is multi-disciplinary. It combines both academic and commercially relevant research. It investigates how new digital technology is being used and can be used. And it explores the implications of such use within the practice of business.

In the next couple of months we’re share with you what their findings are.

We don’t have all the answers. But we’re prepared to jump to get them.

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Serendipity

October 15th, 2007

I love my job. (All of them!) Today I heard about Electrocity, the online game that Lowe Rivet created for Genesis Energy. All local New Zealand stuff, right, but guess where I heard them? On Across the Sound, a US-based podcast hosted by South African Joseph Jaffe.

I dumped my plans for my regular online marketing column in Marketing magazine, and instead picked up the phone and talked with Richard Gordon, Genesis Energy’s public affairs manager.

He’s a cool guy. He gets what the internet is all about – not just the technology, but the freedom that people have. He admitted that Genesis hadn’t really gone into blogging or podcasting, but this game was their first foray into the online space.

Electrocity is a lot of fun. It’s a game along the lines of SimCity, but much simpler and shorter to play (thankfully! It’s addictive too!). Originally designed for school children, the game has picked up traction overseas among the gaming community.

A few very cool things about the whole campaign:

  • the idea arose out of a long-term business relationship. Lowe Rivet’s ECD Tom Markham, who originally had the idea for the game, has worked with Genesis for a long time, and really understood their business issues.
  • Genesis took the curator approach, choosing to engage with people rather than “cramming corporate information down people’s throats”
  • The game is fun! Global giant Chevron has launched a similar game called Energyville, which Tom says hasn’t been as popular among gamers. “They didn’t focus on gameplay,” says Tom. “They were too focused on politics and being politically correct.”
  • Richard Gordon says there are phone calls from multinationals who are interested in buying or licensing the game. Smart move! Being curious about issues of intellectual property, I asked Tom who owns the game, Lowe Rivet, Tom himself or Genesis. Luckily for Genesis, they own it. Which could be great if it turns into a licensing deal. Hmmm… portfolio: electricity generation and game licensing. Sounds like a good business plan to me! :)

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Setting up a Technorati profile…

October 14th, 2007

…is a very important part of getting your blog out there. Part of the process is linking to your Technorati Profile so Technorati knows you exist. So that’s the sole purpose of this post. Perhaps we’ll go into more detail soon on the iJump wiki.

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Lots of talking, lots of listening!

October 12th, 2007

(New to iJump.co.nz? Find out more...)photo-328.jpg

Isn’t it amazing how many jobs these days are all about talking and listening? We’ve had a day of great conversations today.

It started with a nice cuppa with Rebecca Ganz, commercial catalyst extraordinaire, who helped us to get our ideas out of the clouds and into some sort of action. She’s good at that!

Like many, Rebecca can see huge potential for iJump, and she helped us sort out what we are, from what we’re not. An example:

At iJump, we facilitate, we don’t create. We’re about putting tools in the hands of our clients, and helping them do their own cool web stuff.

Speaking of Facilitate, this afternoon we had a chat with Damien Thompson, managing director of Facilitate Digital.  Facilitate helps ad agencies make the whole process of putting ads online much easier. We talked about how many people still don’t know the first thing about online, whether that’s online advertising or the stuff we do, like blogging, podcasting and Second Life.

Damien’s part of the IAB’s education and training board, helping educate the business community about the possibilities of online, as well as educating individuals about online career opportunities (of which there are many!). So there might be opportunities to join forces in the future.

If you’re involved in online advertising at all, check out Facilitate’s offering. Damien said their latest product makes booking online advertising as easy as booking an ad in a newspaper or magazine.

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Social networking site

October 11th, 2007

This morning we met David Garratt, a christian music pioneer, teacher, international speaker, mentor and so much more. I listened with amazement as he tried to put to words a 22 year old vision he’s had in his heart.

Talking out your ideas, dreams, visions or goals is powerful. It’s even better when you’re surrounded by people who are going through a similar path.

As we start to flesh out what iJump is our path continues to connect with musicians, business people, organisations, groups who have the same desire: to understand and connect with their audience.

How do we begin? Let’s try exploring, playing and experimenting with the new platforms of new media.

Play can inspire us to think differently. Walt Disney was dedicated to play. He didn’t let criticism get in the way of his childlike imagination.

Don’t get me wrong – I’m not saying to be childish! But try and unleash your childlike imagination from time to time. You’ll be amazed how much your thinking will start to shift to new worlds of discovery.

For more benefits of play visit http://www.whitedovebooks.co.uk/nlp/childs-play.htm#Benefits

At the end of our consultation David set up his social networking site, the only thing he needs to do is fill in his profile. The next stage is learning how to invite his friends.

The rest is like a rocket. It takes off into space, not knowing where it’ll land and who will visit.

iJump. Do you?

(Update: see Marie’s interview with David on iJumpTV)

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Welcome to iJump

October 11th, 2007

To find out more about what we do, click here.

We’re eating our own dogfood here. While we encourage others to exCertificate of Direct Marketing Studentsperiment with blogging, podcasting and new media, we’ll be doing the same ourselves. So keep an eye out for the latest news from the new media frontier.

The latest – this morning we helped a 68-year-old musician and minister establish a free social network using Ning.com, last night I introduced a team of direct marketing students to the wonders of RSS feeds, podcasts and Second Life, and we’re in the midst of creating a social network for our other business SimonYoungWriters.

In the next few days we’ll be adding to this site to give you more of an idea what we offer.

It’s all tremendously exciting to be part of. Thank you for reading (and commenting if you like) and being a part of the journey. Jump in!

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Hello world!

October 1st, 2007

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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