links for 2008-02-29

February 29th, 2008

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(Audio) Jump In 14: Bebo founders Michael and Xochi Birch

February 28th, 2008

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.

Bebo’s founders, Michael and Xochi Birch, share their insights into:

  • How marketers can engage the Bebo audience
  • How social networking is changing media
  • What’s the future of social networks?

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See the video version.

Referred to in this podcast:

  • Idealog magazine, where you’ll find a more detailed interview with Xochi and Michael in the latest issue
  • DLB Magazine, the publication of the Marketing Association, which features a piece by Simon Young, “Jump Into Social Media“. We have several spare copies – if you want one, just ask us!

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

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Jump In #14: Bebo founders Michael and Xochi Birch

February 28th, 2008

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.

Bebo’s founders, Michael and Xochi Birch, share their insights into:

  • How marketers can engage the Bebo audience
  • How social networking is changing media
  • What’s the future of social networks?

{vidavee id=”5352″ w=”320″ }
Referred to in this podcast:

  • Idealog magazine, where you’ll find a more detailed interview with Xochi and Michael in the latest issue
  • DLB Magazine, the publication of the Marketing Association, which features a piece by Simon Young, “Jump Into Social Media“. We have several spare copies – if you want one, just ask us!

Get the latest Jump In for free in iTunes or on the web. Subscribe!

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links for 2008-02-27

February 27th, 2008

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An example of using traditional media and social media tools

February 27th, 2008

2279253649_e571f2b7ec_m.jpgI don’t follow politics, but when Barack Obama decided to run for the presidential election, he got my attention and the attention of his audience.

First of all he’s an orator who delivers inspirational , passionate and convicting speeches that strike the heart of anyone who’s open.

He’s using every known media platform to get his message out!

He wants voters to act and he knows how to engage his audience. How? By giving his audience a sense of ownership. He’s reminding them of their civic duty. He’s empowering them for their support, their donations, their mobilisation. He’s informing them and keeping them updated once they become a donor on his website using new media tools. He’s reaching the digital natives online to take action offline and vote!

Let’s see what platforms Obama is using

  • TV ads
  • Newspaper
  • Mobile phone- texting
  • Facebook
  • Twitter
  • Myspace
  • Digg
  • Eventful
  • Linkedin
  • Blackplanet
  • Faithbase
  • Eon

That’s just a few…

As you see he’s using both traditional and new media. Sometimes people tell us they’ll keep using the old way of doing things because it’s always worked for them. And there’s nothing wrong with that at all – but will it keep working?

What we’re suggesting is… try the new media tools that complement your current business strategies.

Will Barack Obama be the next president of the United States? Time will tell but some say it’s the best political campaign ever.

(Today’s photo provided by tsevis. Thanks!)

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links for 2008-02-26

February 26th, 2008

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links for 2008-02-23

February 23rd, 2008

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(Audio) Jump in 13: Roger Beaumont 2 – the future of TV?

February 22nd, 2008

We continue our discussion with Roger Beaumont, director of marketing and communications at TV3.

  • what’s the future of TV?
  • what’s the daily media diet of this media marketer?

You’ll also hear our take on how marketers can make their newsgathering more effective and efficient using social media, and what this means for marketing.

[display_podcast]

See the video version.

Also mentioned in this podcast:

  • Looksy.org – the voice of Generation C. To see the postcards mentioned, come and see us at level 2, 228 Queen Street, Auckland.
  • Google Alerts are a great way to keep up with news on a subject that interests you. You may also want to check out Blerts.
  • We also refer to new subscribers, thanks to this NZ Herald article and Adam’s post all the way from the Czech Republic.
  • And if you’re interested in tourism – particularly eco-tourism, check out Ron Mader’s site Planeta.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

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Jump In #13: Roger Beaumont, part 2 – the future of TV?

February 22nd, 2008

We continue our discussion with Roger Beaumont, director of marketing and communications at TV3.

  • what’s the future of TV?
  • what’s the daily media diet of this media marketer?

You’ll also hear our take on how marketers can make their newsgathering more effective and efficient using social media, and what this means for marketing.

{vidavee id=”5217″ w=”320″ }

Also mentioned in this podcast:

  • Looksy.org – the voice of Generation C. To see the postcards mentioned, come and see us at level 2, 228 Queen Street, Auckland.
  • Google Alerts are a great way to keep up with news on a subject that interests you. You may also want to check out Blerts.
  • We also refer to new subscribers, thanks to this NZ Herald article and Adam’s post all the way from the Czech Republic.
  • And if you’re interested in tourism – particularly eco-tourism, check out Ron Mader’s site Planeta.

Get the latest Jump In for free in iTunes or on the web. Subscribe!

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links for 2008-02-22

February 22nd, 2008

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