links for 2008-03-31

March 31st, 2008

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Why one company needed to change their employee blogging policy

March 31st, 2008

267060150_e690307561.jpg

The more conversations we have with clients the more they’re saying that most NZ Corporate companies are not ready to blog. They either don’t see the need, or they’re not sure where to start.

It’s challenging but not impossible. The advantage of being in a small country is that we can learn from other corporate companies mistakes and successes.

Here are a few tips by Robert Scoble on starting a corporate blog.

Corporates in the high-tech sector like Microsoft and Telecom have employees that blog, although they make it clear that their views expressed on their blogs are their individual views, not their company’s.

Microsoft refer bloggers to their company policy, which enforces the same standard that would apply when speaking in public.

Other corporates like Vodafone don’t have a blog of their own but they monitor the blogosphere and participate openly in conversations. This I’m sure impresses their customers and no doubt demonstrates their openness, transparency and most of all their online presence.

Last thought:

Corporate companies have been producing newsletters to their clients for decades. The 21st century version is a blog that sends your newsletter messages, plus so much more….

  • You’re the host
  • Get to know your customer
  • They get to know you
  • You can empower them to co-create with you
  • Ask for their feedback- you’d be surprised how much you’ll learn
  • Have a conversation
  • Be present

If you haven’t already subscribed to our weekly video podcast please click here.

A friendly reminder about our competition to win a truely insightful book Join the Conversation by Joseph Jaffe . Just send us a message be it audio, video or by email and say hi.

Drop me a line, let me know what your thoughts are on this weeks topic.

I’ve just started to build my facebook page so if you’re on facebook add me as a friend and I’ll do the same.

I’ll leave you with an example of a Company (outside NZ) that needed to make changes to their employee blogging policy.

(Photo courtesy of cambodia4kidsorg)

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

links for 2008-03-30

March 30th, 2008

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

University of Californina Berkeley is first to make courses available on Youtube

March 28th, 2008

Learning has just been taken to another level. I know universities and other learning institutions can be perceived as conservative and slow to adapt to change especially to new media. Yet, I’m impressed this university recognized the need to learn about social networking because their audience are either brought up with this technology or they’ve learnt to use it. And they expect it!

This is what corporates and businesses need to be comfortable with. Attracting students (your clients or potential clients) and keeping them is KEY for future 21st century survival.

If you’re serious about jumping in and experimenting with any social media tool and you’re a corporate, start by talking to the key decision makers in your company. This could be the CEO, Managing Director, Communications department, PR agency etc. Discuss with all concerned and then do it!

It sounds easier said than done but think of your customers.

I’m excited about this article because when I sit through a presentation or a lecture with no visuals I find it hard to concentrate. Even though the data may be of interest to me. Am I alone?

I’d like to hear from someone who works for a corporate company and is engaged in the social media realm. What was the transition like? We went to a presentation today and we hear that NZ Corporates are very nervous about blogging.

To read the full article click on the link below.

UCSF Today – UCSF Gains Positive Presence on YouTube, Social Networking Sites

Photo courtesy of davidsilver

Blogged with the Flock Browser

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

(Audio) Jump In 17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. 

[display_podcast]

And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Jump In #17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

{vidavee id=”6603″ w=”320″ }

And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win amazing book Join the Conversation!

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

links for 2008-03-25

March 25th, 2008

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

links for 2008-03-24

March 24th, 2008

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

links for 2008-03-22

March 22nd, 2008

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Diigo (social bookmarking 2.0 style) – my new best friend

March 22nd, 2008

112471862_6fa9fc092a_m.jpg

I hope you’re having a nice and relaxing Easter! This week leading up to the holiday break I’ve been working from home and Simon commutes to the office in town.  For those of you who don’t know, Simon & I are married and we work together too.  And miraculously we’re still married 10 years next month :)   

Skype has been fantastic for us this week, it’s enabled us to connect throughout the day so we can ask each other questions and clarify things that come up as the day unfolds

So far, this working arrangement is refreshing for both of us.  We didn’t realise that we distract to each other a lot…. and (shock horror) I didn’t realise I talked so much too.  

Anyway, back to the subject.

Diigo (pronounced Dee’go) is a great social bookmarking site if you like to bookmark, highlight, put sticky notes (comments) on certain information you’re interested in when searching the web.

Diigo is great for research. If you collect a lot of information like me, this is a great place to store everything. I know when I start to research a topic offline it usually means a tonne of books on the desk, bits and pieces of loose paper everywhere, writing pads, folders, paper, pens, highlighters. I think you get the image. 

Diigo does all of the above and so much more online.

And if that isn’t enough you can even blog from there too.  The tutorials are very clear and easy to understand.  I know I seriously sound like an infomercial right now but I think I’ve found a site I didn’t know I was looking for it. 

Over the Easter break I’m locking myself away with a mission to learn how to drive it!

If you haven’t started to a blog or you’re not sure how to then this weeks podcast may interest you.

If you haven’t subscribed please checkout our videopodcast, we’d love to hear your feedback. 

Simon has a competition going on.  Drop us a line or even better send us a short video podcast of yourself with your message and go in the draw to win Join the conversation by Joseph Jaffe

huge thank you to those who’ve taken the time to comment on this weeks ASB podcast.

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.