links for 2008-05-19

May 19th, 2008

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(Audio) Jump In #22: PlanHQ founder Tim Norton

May 19th, 2008

Simon takes a break from the Searchmasters SEO seminar to talk to Tim Norton, founder of PlanHQ and prolific blogger , about his presentation at next week’s Internet Marketing Summit in Auckland.

You’ll hear:

  • How to market an intangible product on almost no budget.
  • Communities – join or build?
  • The practicalities of blogging and video podcasting to build audience trust
  • How open should you be online

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It’s also my great pleasure to announce the winner of our Join the Conversation competition. Ron Mader from Oaxaca, Mexico, sent in a video comment (see it on episode 19) and he’s won a copy of Joseph Jaffe’s book, Join the Conversation . Congratulations Ron!

I also share a few thoughts around why we ran the competition – it’s important for marketers to get used to speaking directly to their audience. We’re just trying to get you in practice!

See the video version .

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump .

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Jump In #22: PlanHQ founder Tim Norton

May 19th, 2008

Simon takes a break from the Searchmasters SEO seminar to talk to Tim Norton, founder of PlanHQ and prolific blogger , about his presentation at next week’s Interactive Marketing Summit in Auckland (register here).

You’ll hear:

  • How to market an intangible product on almost no budget.
  • Communities – join or build?
  • The practicalities of blogging and video podcasting to build audience trust
  • How open should you be online?

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It’s also my great pleasure to announce the winner of our Join the Conversation competition. Ron Mader from Oaxaca, Mexico, sent in a video comment (see it on episode 19) and he’s won a copy of Joseph Jaffe’s book, Join the Conversation . Congratulations Ron!

I also share a few thoughts around why we ran the competition – it’s important for marketers to get used to speaking directly to their audience. We’re just trying to get you in practice!

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

links for 2008-05-18

May 18th, 2008

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links for 2008-05-17

May 17th, 2008

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Small is the new big

May 17th, 2008

I was in the middle of a huge blog post with lots of links directing you to companies that are using social media tools successfully. Then the sheer size of it put me off. If it puts me off how much more would it put you off?

I noticed I was to trying to share too much information. It’s so easy to do when there’s lots of great case studies.

Small is the new big and I’m working on it.

Ok, that off my chest, here are my top links for you this week.

  • How big companies can use social media : Chris Brogan, social media adviser, talks about how big companies can spark online discussions through top brand enthusiasts "the customer".
  • Jeremiah Owyang, analyst at Forrester Researcher, shares some of his findings on online community.
  • Podcasting growth is massive . Interesting how this medium is taking off. If you haven’t experimented with podcasting have a look at what’s happening around the world.
  • My pick of the week : "They don’t use social media in my industry." That’s what 23-year-old Jason Brown said about his fly fishing store . It didn’t stop him using social media, as he told John Jantsch .

What are we up to? We’ve started wikis for everything through www.pbwiki.com this week.

We noticed we talk a lot about ideas that pop up each day. We’re swimming in them. Instead of having verbal diarrhea all the time, we’ve got a great place to share them and most of all write them down.

This way we give each other mental space! So far we’ve created wikis for almost everything like our ideas, thoughts, procedures, changes. They can be for business, projects, personal goals and so much more.

So far so good.

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links for 2008-05-13

May 13th, 2008

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(Audio) Jump In #21: David Young and Kiwification

May 13th, 2008

Hear how social networking greases the wheels when finding a new neighbourhood, job and home country! Also, lessons learned from the Kiwification blog, a site for people planning to live in New Zealand.Referenced in this podcast:

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See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Jump In #21: David Young and Kiwification

May 13th, 2008

kiwification.pngHear how social networking greases the wheels when finding a new neighbourhood, job and home country! Also, lessons learned from the Kiwification blog, a site for people planning to live in New Zealand.

Referenced in this podcast:

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Helpful Links 05/13/2008

May 13th, 2008

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