We have a winner!

December 23rd, 2008

Congratulations to Leigh Blackall of Otago Polytechnic for her his winning entry to the Tactical Transparency book giveaway .

Here’s her his comment:

"I should get this book because I work towards developing openness and transparency at Otago Polytechnic, using social media and utility web services to achieve that aim.

It strikes me as pretty unethical that publicly funded education resources and practices end up inaccessible to the public, and managed in a competitive market perspective that results in inefficient duplication.

I suspect that this book will help me argue for openness and transparency in a smarter and more productive way, helping Otago Polytechnic to continue its efforts in inspiring other public education and training institutions to consider new dimensions to their brief."

Thanks Leigh. Other inspiring entries we had were:

"At the end of the day – it all boils down to honesty and open communication. In essence we are re-discovering what it means to communicate – just the model changed.

People are becoming more suspicious of the world and the executives who call the shots.

Would you drink from a glass that hid it’s contents?"

Thanks to Jonathan Hagger from Waiariki for that comment.

And this from independent marketing consultant Jenny Wilmshurst :

Transparency and authentic are vital philosophies to attract valuable customer relationships in an overbearing media rich, fragmented marketing environment and an ever increasingly impersonal world. People crave to be special, unique and heard. Honest business relationships through social media attempt to cut through that.

And this via Twitter:

@Not_PMJohnKey Well Simon, the Not PM of NZ is a big challenge. rht nw I’m so transparent I’m unseen. I’m sure thr are lessons to be lerned

And this one from Dave Sparks brought a smile to my face:

Everyone needs this book.

Don’t see why I’d be so special. :)

Stay tuned for an upcoming interview with me and Leigh on BlogTalkRadio .

Right now, it’s holiday time! We’re on a break until the 12th, but we’ll be keeping you company with our 3-minute book reviews on iJumpTV .

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Book Giveaway: Tactical Transparency, by Shel Holtz and John C Havens

December 16th, 2008

Tactical Transparency

As announced on the most recent iJumpTV , we have a copy of Tactical Transparency to give away.

It’s co-written by one of my favourite podcasters, Shel Holtz , and John C Havens , VP of business development at BlogTalkRadio .

The book talks about what’s really important about social media – not the tools themselves, but the transparent mindset behind them.

So to be in to win, tell us why your company needs this book ! We’ll choose the best reason (or if they’re all too good, do a random drawing) on Monday next week.

How to enter:

  • leave a comment below
  • email me (simon at ijump dot co dot nz)
  • send me a tweet on Twitter

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Want to learn more about Twitter?

December 13th, 2008

Twitter is the tool that comes up the most when we discuss social media with clients.

It’s not just because Twitter is rising in popularity or public profile, it’s because Twitter is a microcosm of social media. And it’s very hard to explain without experiencing it.

But explaining is what we do, which is why I’m partnering with Ben Young of [mfnz]Bwagy[/mfnz] to co-write Twitter in a Box (working title), due to be released in early 2009.

We’ll cover subjects like:

  • What is Twitter?
  • Twitter-quette
  • How to use Twitter for business – and how not to

Stay tuned for more info as it comes to hand. In the meantime, try following me on Twitter .

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What Google streetview means for NZ retail, tourism and Education

December 2nd, 2008

Google Streetview in action
It’s now possible to see a 3D view of just about any New Zealand street, with the arrival of Google Streetview .

It’s revolutionised the way you give people directions, and it has big implications for business, too.

Yesterday I attended a top secret briefing (well, it was pretty informal, but really exciting) along with some other new media junkies to see just what you can do with Google streetview.

If you’re in retail and/or tourism, here’s what it means:

  1. It’s easier to find you now, and to get a deeper impression of what your place of business is like.
  2. If you haven’t already listed your business on Google maps or Finda (the service that provides Google its business listings), get on there. It’s free, and it’s arguably more important now than the Yellow Pages. If you’re a restaurant or cafe, make sure you see what’s being said about you on sites like menumania as well. You can’t control the conversation but you can participate.
  3. Claim your listing. Google maps acts as a kind of directory, and by claiming your business you can enhance your listing with photos and even YouTube video. (More tips on online video here )

Okay, so these points aren’t specifically to do with Google Street View, but they are important developments. Just have a look at what comes up when you search for cafes in the Auckland CBD :

View Larger Map

Now, more than ever before, those businesses have the option to give someone a taste of their location. Whether it’s a YouTube video you add, or the streetview image Google captured on its way through, your customers now have more information to go on.

You don’t really need a website any more . But it doesn’t hurt to have one, and the handy embed feature means you can embed a streetview-enabled map on your website, to make sure you’re easy to find.

For education:

  1. Orientation doesn’t just have to be a euphemism for the high jinks of O week. You can give potential students a virtual tour of your campus. One university in Australia did this, and offered a great service to its students. It’s something you’ll have to ask Google to do, since for privacy reasons they normally only photograph public roads. But definitely worth it for your students if they can arrive on their first day, actually knowing where to go.

These suggestions are just scratching the surface of the possibilities. From Google’s press pack, here are some suggestions how any business or organisation can use Google maps:

1.   Help overseas and domestic tourists plan itineraries by showing them famous landmarks and lesser known secrets.

2.   Promote your business by embedding a street view image on your website and make it easier for customers to find you.

3.   Scout for new office locations from the comfort of your chair.

4.   Check the location of customer and supplier offices before leaving your desk.

5.   Evaluate locations for marketing campaigns, film shoots or product launches.

6.   Help new employees by showing them your office location, where to park, or the nearest bus or train stop.

7.   Architects and local councils can get a feel for the style of particular areas to help with town planning.

8.   News publishers can embed street view images on their websites to show the location of news events.

9.   Emergency services personnel – fire, police, ambulance – can view exact locations before arriving.

10.  Schools can incorporate street view into geography or history lessons.

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