7 Predictions for 2010

December 29th, 2009

I’m not normally one to dish out predictions (at least not at the same time everyone else is) but Claire Cooper from Digital Ministry asked, and it was a good opportunity to ponder. So here they are, Simon Young’s top seven predictions for 2010:

  1. We will continue to see the push towards data portability and consumers owning their own data. (Although maybe not so much of that last one, the Facebooks and Twitters of the world will try to make it so ridiculously easy to roam around the web using their IDs that people won’t be so concerned with ownership – but any failure by these companies will bring the issue up again)
  2. Businesses based purely on advertising will see a decline as people trust ads less and less, and other people more and more. In response, advertising will try different ways to become more social.
  3. Mobile web will become normal and widespread, services like Foursquare will be the new secret weapon for local businesses in the know. Marketing will become about being useful to the customer, combining commercial messages with public service.
  4. Simplicity and aggregation will be a key playing field. Any service that brings together all your other services or networks – and looks great, and is easy to use – will be popular. Of course it will be a crowded field and there will be many players that do it technically well but neglect the usability.
  5. Social media will stop being a newsworthy marketing ploy in its own right, as more businesses get on board and start connecting to their audiences. Businesses will need to find something intrinsically interesting about themselves, rather than just the fact that they’re on Twitter (and that their product is great, of course).
  6. Consumers will be even more wary of businesses engaging with them via social media. The stakes will be very high for being interesting and relevant.
  7. Tools will arise that allow social media to be more like email marketing – allowing for smart segmentation, personalisation etc. However just as many marketers haven’t taken email marketing to its full potential, they won’t take advantage of these either -and they’ll continue delivering slightly crappy customer experience.

You can see some other Australasian thought leaders’ predictions at the Digital Ministry blog.

Your turn. What do you expect to see in 2010?

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Holiday hours

December 23rd, 2009

The offices of #sy social media consultancy will be closed from today (23 December 2009) until Monday 18 January, but we will be putting out some summer book reviews and blog posts for your reading pleasure.

From the #sy and iJump team, have a wonderful holiday season and a fantastic start to 2010. Thank you for all your support and help in 2009.

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How to be yourself without exposing yourself

December 10th, 2009

400142613_23926c1ebdA client recently asked us how to be engaging and personal on their blog without giving away too many details about their personal lives.

This is a question we get a lot, and it comes from a few different places.

There’s privacy and security, and there’s also not wanting your own personal brand to eclipse the corporate brand.

We’ve found that the best brands have the most personality, the most foibles.

The important difference is between your personal life and your personal experience. One has lots of details, the other involves universal truths and stories.

Sharing your experiences – and the feelings you felt going through them – doesn’t mean you have to disclose your date of birth, family details or street address.

(Photo from imanemergency’s Flickr page. Thanks)

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Kiwi conversations around social media

December 2nd, 2009

A year ago it was hard to find a central place to find out what was happening in social media specifically in New Zealand.

Now we have a wealth of conversations covering social media in New Zealand on multiple levels. Here are the ones we know about:

Social Talk NZ features contributions from a wide range of social media types exploring questions and issues from a business perspective. Includes yours truly as a contributor, although I haven’t yet contributed since the #sy launch.Watch this space! Even better, comment on some of the posts already there.

Social Media NZ features more of the tech side of social media, and has an international team including contributors from Canada and Spain.

What’s interesting about these two efforts is their use of Posterous. Posterous sits somewhere between Twitter and blogging, and makes it very easy for people to create and comment on content. That’s an exciting space to watch, and may even deserve it’s own blog post.

And NZ’s arts community The Big Idea has some great discussions about social media from the perspective of arts organisations, with special guest Vicki Allpress Hill from The Edge venue in Auckland (we interviewed Vicki’s colleague Josie earlier this year). Although the conversation centres around arts, the issues (control of the message, authenticity, return on investment) are pretty universal.

There’s a weekly internet radio show called NZTalk, which features more conversation about social media in New Zealand.

And then we also have the NZ Social Media Network, which is not as lively as the conversations above, but is a great place to find others in New Zealand with an interest in social media. I’ll be posting this here and hoping to get some crossover between the network and these other exciting conversations.

If you’re in Auckland and want some real-life, face to face conversations about social media, come along to the NZ National Tweetup (yes I know, typical Aucklanders, we think we are New Zealand! :)

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