(Audio) Jump In 14: Bebo founders Michael and Xochi Birch

February 28th, 2008

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.

Bebo’s founders, Michael and Xochi Birch, share their insights into:

  • How marketers can engage the Bebo audience
  • How social networking is changing media
  • What’s the future of social networks?


See the video version.

Referred to in this podcast:

  • Idealog magazine, where you’ll find a more detailed interview with Xochi and Michael in the latest issue
  • DLB Magazine, the publication of the Marketing Association, which features a piece by Simon Young, “Jump Into Social Media“. We have several spare copies – if you want one, just ask us!

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