ASB Bank‘s Toby Hilless and Janet Meacher discuss lessons learned from their company blog, iwantahome.co.nz. You’ll hear:

• Who creates content for a company blog?
• How to progress from magazine to blog
• How to manage a constantly evolving publication

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This is really encouraging for large businesses that are sitting on the sidelines – it’s time to jump in. ASB can give you a few tips on how to do that.

There’s also details of our competition to win a copy of Joseph Jaffe‘s Join the Conversation – simply send your audio or video comment to simon@ijump.co.nz. Joseph’s a renowned author, blogger and podcaster in the field of new media.

See the video version.

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