Simon takes a break from the Searchmasters SEO seminar to talk to Tim Norton, founder of PlanHQ and prolific blogger , about his presentation at next week’s Internet Marketing Summit in Auckland.

You’ll hear:

• How to market an intangible product on almost no budget.
  
• Communities – join or build?
  
• The practicalities of blogging and video podcasting to build audience trust
  
• How open should you be online

Standard Podcast [ 19:55 ] Play Now | Play in Popup | Download

It’s also my great pleasure to announce the winner of our Join the Conversation competition. Ron Mader from Oaxaca, Mexico, sent in a video comment (see it on episode 19) and he’s won a copy of Joseph Jaffe’s book, Join the Conversation . Congratulations Ron!

I also share a few thoughts around why we ran the competition – it’s important for marketers to get used to speaking directly to their audience. We’re just trying to get you in practice!

See the video version .

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump .

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.