(Audio) Jump In #29: Innovation and Creativity with The Hive

July 15th, 2008

Innovation is crucial to business growth, but it remains a mystery to many. Recently Simon attended a workshop by The Hive Innovation and shares some of the gems.


Mentioned in this episode:

  • Michael Gerber’s The E-Myth , which defines the difference between creativity and innovation.
  • Thanks to Aronado for your feedback that our show is "down to earth". We try to be!
  • And Simon reviews the high-tech marketing classic Crossing the Chasm .

See the video version .

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