Making sense of social media

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links for 2008-03-11

By Simon • Mar 11th, 2008 • Category: Helpful Links

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Who Is This Person? :: Firefox Add-ons

An easy way to keep plugins and themes updated in multiple WordPress installations | Allogro™
I’m humbled to be the inspiration of this post, after whining and moaning on […]



links for 2008-03-10

By Simon • Mar 10th, 2008 • Category: Helpful Links

Jump In #15: ASB Bank’s iwantahome corporate blog
(Find out more at http://www.ijump.co.nz/) ASB Bank’s Toby Hilless and Janet Meacher discuss lessons
(tags: corporate blogging asb bank ijump marie young home loans marketing ownership online)

BuzzMachine » Blog Archive » SXSW: Zuckerberg on stage
Jeff Jarvis reports on Facebook founder’s session at South-by-Southwest (SXSW): “Mark says he heard a […]



links for 2008-03-07

By Simon • Mar 7th, 2008 • Category: Helpful Links

Marketing on Web 2.0 Sites, Part 1: Why Participate in Social Networking?
Shel Horowitz, author of Principled Profit and FrugalMarketing, shares his experiences using social networks for business.
(tags: Socialmedia socialnetworking)

Will 2008 be the tipping point for ecommerce in Australia?
Our trans-Tasman cousins are taking a while to embrace the possibilities of online sales.
(tags: ecommerce)



links for 2008-03-04

By Simon • Mar 4th, 2008 • Category: Helpful Links

Fashion label Untouched World heads online - New Zealand’s source for business, stock market & currency news on Stuff.co.nz
Good to see another kiwi retailer embracing the internet as a way to export success - but again nervousness about the medium makes it a bit of a halting journey. Needs more education! We all can be […]



links for 2008-03-02

By Simon • Mar 2nd, 2008 • Category: Helpful Links

This Blog Sits at the: Marketing reimagined: revolutionary implications of the Watts-Thompson reply to Gladwell
“Mechanistic marketing threatens to be cheap trick marketing. Worse than that, it threats to be lazy and insulting marketing. It’s diminishing, not just to the consumer but also to the marketer. There is no substitute for getting to know the consumer, […]



links for 2008-02-29

By Simon • Feb 29th, 2008 • Category: Helpful Links

A passionate fan
This is the kind of thing Generation C does - makes a whole bunch of branded toys, just for the sake of it. Thanks to Mark Derricutt for twittering this: http://www.twitter.com/talios
(tags: Generationc passion users customers citizenmarketers)

Jump In #14: Bebo founders Michael and Xochi Birch
(Find out more: http://www.ijump.co.nz) Bebo is one of the world’s […]



(Audio) Jump In 14: Bebo founders Michael and Xochi Birch

By Simon • Feb 28th, 2008 • Category: Audiopodcast

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.
Bebo’s founders, Michael and Xochi Birch, share their insights into:

How marketers can engage the Bebo audience
How social networking is changing media
What’s the future of social networks?

 
icon for podpress  Standard Podcast [13:11m]: Play Now | Play in Popup | Download (9)

See the video version.
Referred to in this podcast:

Idealog magazine, where […]



Jump In #14: Bebo founders Michael and Xochi Birch

By Simon • Feb 28th, 2008 • Category: Video podcast

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.
Bebo’s founders, Michael and Xochi Birch, share their insights into:

How marketers can engage the Bebo audience
How social networking is changing media
What’s the future of social networks?

Referred to in this podcast:

Idealog magazine, where you’ll find a […]



links for 2008-02-27

By Simon • Feb 27th, 2008 • Category: Helpful Links

Virtual Varsities - New Zealand’s source for technology news on Stuff.co.nz
A rundown of how web 2.0 is transforming the world of tertiary education.
(tags: education tertiary university)

BricaBox - The Beginning of Social Content Platforms? - ReadWriteWeb
Look out for the term “social content” or co-created content in upcoming weeks and months.
(tags: socialcontent socialmedia bricabox)

How To Manage Your […]



links for 2008-02-26

By Simon • Feb 26th, 2008 • Category: Helpful Links

Computerworld > The perils of Facebook and YouTube at work
Normally it’s non-IT people proclaiming the “perils” of social networking, and the IT gurus talking it up. This is a little different.
(tags: IT facebook socialnetworking socialmedia management workplace)

Kirks turns to Internet for sales - New Zealand’s source for business, stock market & currency news on Stuff.co.nz
Good […]