Making sense of social media

Author Archive

Does your blog keep you accountable?

By Marie • Mar 12th, 2008 • Category: Change

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Since blogging I’ve started to get a bit uncomfortable with what I say, even though it’s what I believe. Last week’s blog was about how to measure being human, how to measure conversation etc. […]



(Audio) Jump In #15: ASB Bank’s iwantahome corporate blog

By Marie • Mar 9th, 2008 • Category: Audiopodcast

ASB Bank’s Toby Hilless and Janet Meacher discuss lessons learned from their company blog, iwantahome.co.nz. You’ll hear:

Who creates content for a company blog?
How to progress from magazine to blog
How to manage a constantly evolving publication

 
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This is really encouraging for large businesses that are sitting on the sidelines - it’s time to jump in. ASB […]



Jump In #15: ASB Bank’s iwantahome corporate blog

By Marie • Mar 9th, 2008 • Category: Video podcast

ASB Bank’s Toby Hilless and Janet Meacher discuss lessons learned from their company blog, iwantahome.co.nz. You’ll hear:

Who creates content for a company blog?

How to progress from magazine to blog

How to manage a constantly evolving publication

This is really encouraging for large businesses that are sitting on the sidelines - it’s time to jump in. ASB […]



What’s the ROI on your networking event?

By Marie • Mar 3rd, 2008 • Category: Change

Or how do you measure blogging? 
What about measuring these activities? 

Lunch meeting with a potential client
Golf game (hmm I’ve never played) 
Billboard ad
Magazine article
Conversations
Love

Come to think of it, how do we measure being human?  Being real, raw, inspirational, giving, open-source, sharing. These are some of the words and concepts social media communities embrace and expect.
I’m not saying spill your guts on the world.  I’m saying relax and […]



An example of using traditional media and social media tools

By Marie • Feb 27th, 2008 • Category: Change

I don’t follow politics, but when Barack Obama decided to run for the presidential election, he got my attention and the attention of his audience.
First of all he’s an orator who delivers inspirational , passionate and convicting speeches that strike the heart of anyone who’s open.
He’s using every known media platform to get his […]



What does it mean to be authentic, transparent and human?

By Marie • Feb 20th, 2008 • Category: Change

If you don’t know me already, I’m a passionate researcher of social media and noisy about the tools it offers to complement our traditional strategies.
Jeremiah Owyang is one of my favourite social media advisors in the States because he touches on issues that I believe New Zealand businesses can learn from (whatever size company you […]



Habitualisation

By Marie • Feb 15th, 2008 • Category: Change

I apologise for not consistently updating my end of the blog. I know Simon has been present this year. I’ve been grappling with change.
The above statement goes against what I believe and say about blogging. So, eating my own dog food!
How’s 2008 turning out for you?
We’re going through changes with iJump. We’re constantly evalutating who does […]



Microsoft’s intranet 2.0

By Marie • Dec 5th, 2007 • Category: Podcasting

 
From a trainer’s point of view the most frustrating tool I’ve worked with is a “static” intranet. This intranet was updated from time to time by the Managing Director’s personal assistant (company will remain unnamed). If the trainers or staff couldn’t understand the content or wanted to update the intranet, they had to jump through […]



How do you manage your social media?

By Marie • Nov 28th, 2007 • Category: Helpful Links

The first thing I think of is .. What is it that I want to know about social media?
Then decide… How you’re going to collect this information
The most important one to me is “Put a time limit on it”  

I’ve included a helpful link that talks about the above in detail. 
http://www.propr.ca/index.php/2007/managing-your-social-media/-  great comments too! 
    



Who’s really in control?

By Marie • Nov 22nd, 2007 • Category: Blogging

If you haven’t already noticed, I ask a lot of questions. One morning as we were walking through Titirangi’s majestic bush scenery, we discovered a new track. We took our chances, walking and then stumbling through the steep track. I felt gravity pushing me like a bully, and soon gravity and I were in a […]