March 29th, 2010
Does your work have meaning? If you run a company, is there meaning in every piece of work?
Equipped to Lead talks about how to create an organisation that treats every stakeholder – from staff to suppliers to management – as real humans with real needs.
What does this have to do with social media? Social media often acts as a window on an organisation. If a culture is unhealthy, that will come out. If the culture is healthy, and people are doing what they love, that will come out – through official and unofficial channels!
March 22nd, 2010
The word “engagement” gets thrown around a lot, especially in connection with social media. The Art of Engagement by Jim Hauden has nothing to do with social media, but everything to do with getting everyone on the same page.
Hauden’s company, Root Learning, helps companies engage their staff through collaborative drawings that then get transformed into paintings by professional artists. It’s a unique take on collaboration that overcomes a common communications problem: we say the same words, but mean different things!
How does this connect with social media? Social media has the potential to create the same kind of powerful collaboration, not through paintings but through photos, videos, wordles and other visual stimuli. And again – like last week’s iJumpTV – it comes back not to the technology but to the new skills we must learn.
Have you ever been in a situation where a drawing would have made the difference between success and failure?
March 16th, 2010
This just in from Nielsen:
From the press release:
The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people who have contributed to a message board, online forum or blog for the month of February. For example, publicaddress.net is the number one ranking because 54.6 percent of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 8,556. gameplanet.co.nz on the other hand, in second place, has 50.9 percent of its unique browsers that meet the demographic requirement, but their total number of matched unique browsers equals 28,273.
To put these numbers into perspective, the proportion of overall New Zealand Internet users who say they have contributed to a message board, online forum or blog for the month of February is 30.8 percent.
These are fairly helpful stats, but they also miss out on the interaction going on off the site, using social media such as Facebook, Twitter, etc. Without getting into jargon (too much) it’s the difference between web 1.0 (all about the website) and web 2.0 (all about the connections between … well, everything).
On a related note, these stats show the intriguing, kind of symbiotic relationship between blogs and social media.
March 16th, 2010
Social media has great potential to change the way we do business, and even run countries. But technology alone won’t get us there. In this interview I talk with Toke MÃ¸ller, one of the people involved in the Art of Hosting, a way of thinking about communication.
The Art of Hosting is a bit hard to describe briefly, so I asked Toke to sum it up. His reflections are quite profound, not only for how we “do” social media but also how we “do” life.
I’d love to hear what you think.
March 10th, 2010
If you want to learn about social media, you landed in the right time period!
Social media learning events coming up:
March 24th: Marie Workshops in Auckland
An intimate workshop for people new to social media. You’ll learn how to tweet, blog, Facebook and YouTube. Register here.
March 31st: Social Media 101 at The University of Auckland Short Courses
Get the 30,000 foot view of social media as it pertains to business – specifically your business. Register here.
April 7-9: Connect Now, Sydney, Australia
Featuring social media thought leaders from around the world and MC’ed by Simon Young, Connect Now is a major event for the Asia Pacific region. Together we’re exploring the future not just of marketing but of business. Register here and let us know you’ll be there!
Auckland Social Media Club – every month
Hear from others who are regularly using social media at the Auckland Social Media Club meetups, on the second Tuesday of each month. Keep in touch by becoming a fan on the Facebook page.
Find out what else is on and happening on the #sy social media consultancy events page.