Simon talks Twitter on NZ’s Rhema

February 25th, 2009

Rob Holding of NZ’s Rhema network interviews Simon about Twitter, Twestival and where all this is going.

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(Audio) Jump In #34: TVNZ’s Jason Paris

August 27th, 2008

We interview Marketer of the Year, TVNZ’s Jason Paris, about how TVNZ has transformed itself in the last few years, and how this large, historical organisation is experimenting with new media while maintaining the old.

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(Audio) Jump In #33: The Broadband Debate

August 27th, 2008

This Wednesday Simon will join many other speakers at the Digital Future Now summit, including our guests on this episode.

Bernard Hickey , Ernie Newman and Rob O’Neill will share a panel with Minister for Communications, David Cunliffe. This was their chance to talk behind his back!

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We had a very feisty – and pretty accurate – response from Ben Kepes on this one. Here it is:

Stuff that I disagree about

1)At 1?20" Bernard lists what broadband means for him – all of what he lists I can perform with dodgy DSL sited 5km from the nearest exchange, So the issue would not seem to be speed so much as general access
2) 3" 10 Bernard says we’re stuck with a 1970’s infrastructure which is plain wrong – if one looks at the speed and coverage increase over the past decade one can see that, while progress could definitely be better, we’re still ahead of many of our OECD competitors
3) At 3?20" Bernard says we need the biggest pipes we can get – I contend that in fact we need the widest spread pipes that we can get – we can supersize them once we have the coverage
4) Ernie says at 3?40" that Gen Y live their lives online which is a fact but a) how much of that is actually productive (there is a difference between surfing porn and providing some gain for the country and b) much of what Gen Y surfs isn’t overly bandwidth intensive – thus coverage rather than pipe size is key
5) Rob’s point re increasing bandwidth requirements for new media are valid to a point – but the cost vs speed is a very important issue that given our population and geography cannot be overlooked
6) Bernard’s comments at 7?00" re upload capacity would seem to be red herrings – has he looked at the offerings that give FLS both up and down which are already on the market in New Zealand
7) Bernard’s contention that hundreds of thousands of New Zealanders would be freed up to become digital business people if only they had sufficient speed is nothing without hard empirical evidence of the same. People bandy around claims of 10% productivity gains instantaneously with better broadband – that sort of claim demands empirical proof
8) At 9?20 Bernard claims that cloud software requires good pipe size – not correct – I use almost entirely cloud based services on a shonky connection over 5km from the nearest exchange
9) At 14?52" Bernard says that health, media and accounting would somehow move from monopolies to market services with better broadband. None of these services are particularly broadband dependant and using Xero as an example of a monopoly busting global business is just a muddied mixed and confused message
10) At 15?30" Rob uses his example of a "robotic accountant" – the example he gives is entirely do-able on even dial-up (or heaven forbid) voice
11) Bernard’s ridiculous assertion at 16?15" that one can’t transmit a 100 page document with anything other than massive pipes is plain wrong. He should try using Zoho some time to prove himself wrong. Also bizarre is his following assertion that a single cable across the Tasman is somehow a major risk for TradeMe (which is primarily a domestic service not requiring international connectivity).
12) At 19? Ernie uses online commerce as a reason for better broadband speeds and uses TradeMe as an example – sorry but TradeMe is perfectly accessible over dial-up so the TradeMe use case just doesn’t stack up

Don’t get me wrong – I’m all for better connectivity but we need to separate the coverage versus speed discussion – my contention is that widespread coverage is a much more important issue than higher speed

More here .

What do you think?

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(Audio) Jump In #32: Second Draw Down, part 3 (and moustaches)

August 2nd, 2008

Continuing the conversation with video podcasters Ludwig and Novia. (See part one and two ). Plus a bit of facial hair.

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Novia and Ludwig’s top 5 (+2) tips for online video:

  1. Time
  2. Commitment
  3. Set
  4. Lighting
  5. Script
  6. Talent (very important)
  7. Sound

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(Audio) Jump In #31: Second Draw Down, part 2

July 31st, 2008

The conversation continues with Ludwig and Novia, producer and host respectively of Second Draw Down , New Zealand’s newest video podcast.

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Please stay in touch:

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(Audio) Jump In #30: Online Video Secrets with Second Draw Down

July 21st, 2008

They’re 17, and every week they produce a video show that’s as random as the stuff in your second drawer down. They’re Ludwig Wendzich and Novia Ng, part of the talented team behind Second Draw Down .

I interviewed Ludwig and Novia at BarCamp Auckland in lieu of either of us presenting a session on podcasting. I think this is even better!

How does it relate to marketing? It illustrates what we say about Generation C on a regular basis: they’re learning the skills that used to be the sole domain of marketers and media people. But they’re learning it by doing it. They could teach you a few lessons!

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(Audio) Jump In #29: Innovation and Creativity with The Hive

July 15th, 2008

Innovation is crucial to business growth, but it remains a mystery to many. Recently Simon attended a workshop by The Hive Innovation and shares some of the gems.

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Mentioned in this episode:

  • Michael Gerber’s The E-Myth , which defines the difference between creativity and innovation.
  • Thanks to Aronado for your feedback that our show is "down to earth". We try to be!
  • And Simon reviews the high-tech marketing classic Crossing the Chasm .

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(Audio) Jump In #28: Saatchi Strategist Murray Streets, Part 2

July 6th, 2008

Murray Streets joins us again to discuss some of the most common objections to companies learning about social media, and why the internet is like a party! Don’t forget to subscribe to Jump In and never miss a show!

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(Audio) Jump In #27: Saatchi Strategist Murray Streets

June 30th, 2008

Murray Streets, director of strategy at Saatchi and Saatchi , saw our article in the Marketing Association’s DLB Magazine, and asked to join the conversation. He’s got some great things to share about Generation X and the web, and how agencies engage with social media.

He refers to Generation X’s dirty secret, which was mentioned by Paul Reynolds way back in December .

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(Audio) Jump In #26: NineMSN CEO Tony Faure, part 2

June 15th, 2008

The future of media is networks – not just social networks. Find out the big picture in our interview with Tony Faure, CEO of NineMSN … and where you can jump into networking online, in Marie’s interview with Simon!

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