(Audio) Jump In #25: NineMSN CEO Tony Faure

June 8th, 2008
Tony Faure, CEO of NineMSN (the Aussie cousin to msn.co.nz ) has 12 years experience in the online business – an eternity in this fast-moving space. Tony tells us his view of the online ad and publishing industry in New Zealand.

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Referenced in this episode:

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(Audio) Jump In 24: Flash mobs and Generation C

June 1st, 2008

We go conga dancing in the shopping mall today, participating in a Flashmob, and asking what’s the thinking behind it. It’s a glimpse of the future of marketing, when “consumers” are just as likely to create content as to consume it. Learn more about Generation C.

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(Audio) Jump In #23: Search Engine Optimisation with Michael Brandon

May 25th, 2008

Michael Brandon from Searchmasters tells us why SEO is important, the good and bad bits about blogging, and giving away your IP as a form of marketing. Plus, search seminar attendees give their feedback.

Referenced in this podcast:

  • Feedburner, a way to keep track of RSS subscribers to your blog (or podcast for that matter!)

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(Audio) Jump In #22: PlanHQ founder Tim Norton

May 19th, 2008

Simon takes a break from the Searchmasters SEO seminar to talk to Tim Norton, founder of PlanHQ and prolific blogger , about his presentation at next week’s Internet Marketing Summit in Auckland.

You’ll hear:

  • How to market an intangible product on almost no budget.
  • Communities – join or build?
  • The practicalities of blogging and video podcasting to build audience trust
  • How open should you be online

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It’s also my great pleasure to announce the winner of our Join the Conversation competition. Ron Mader from Oaxaca, Mexico, sent in a video comment (see it on episode 19) and he’s won a copy of Joseph Jaffe’s book, Join the Conversation . Congratulations Ron!

I also share a few thoughts around why we ran the competition – it’s important for marketers to get used to speaking directly to their audience. We’re just trying to get you in practice!

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(Audio) Jump In #21: David Young and Kiwification

May 13th, 2008

Hear how social networking greases the wheels when finding a new neighbourhood, job and home country! Also, lessons learned from the Kiwification blog, a site for people planning to live in New Zealand.Referenced in this podcast:

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(Audio) Jump In #20: Geekzone founder Mauricio Freitas

May 4th, 2008

We meet Mauricio Freitas, founder of Geekzone.co.nz, and also a speaker at the upcoming Interactive Marketing Summit in Auckland, May 26th.Hear about Geekzone grew from an idea to a community to a thriving business and advertising platform.

Mauricio also gives us a hint about what he’ll be sharing at the Interactive Marketing Summit – a case study of how companies can harness the power of community to provide credible, grassroots marketing.

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(Audio) Jump In #19: Your comments + the Jump In story

April 15th, 2008

You did it! After a month of no video or audio comments from Jump In! viewers, we have three. But here’s the weird thing. They’re all from outside New Zealand!

What’s up kiwis? We want to see your face, and hear your voice. And not just so we can save postage when we send your free copy of Joseph Jaffe’s Join the Conversation.

As well as comments from Ron Mader, Gideon Shalwick and Adam Mezei, we’ve also got Simon’s presentation from a recent event hosted by The Internet Bureau.

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(Audio) Jump In 18: Breakthrough strategist Jake Pearce part 2

April 1st, 2008

This week we continue our talk about blogging with breakthrough strategist and Generation C expert Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

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(Audio) Jump In 17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. 

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

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(Audio) Jump in #16 ASB bank’s iwantahome corporate blog part 2

March 19th, 2008

goldstein.pngThis week we continue our discussion with Toby Hilless and Janet Meacher from ASB Bank, about their blog iwantahome.co.nz.

Learn:

  • why it’s worth blogging
  • how to make a blog part of your daily routine
  • how to get started in blogging

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

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