In an unpredictable world, how can success be predictable? Les McKeown, author of Predictable Success, joins us for a candid chat about visionary leadership, and how Les uses social media to market his book. Interesting perspective from someone who’s by his own admission “very old” 
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Julien Smith, coauthor of Trust Agents, was a keynote speaker at the recent Social Media Junction conference. Before the day began, I asked Julien for his social media advice for newcomers to social media, as well as seasoned veterans. Here’s what he said:
I felt like I already knew Julien, because I listen to Media Hacks, the podcast where Julien joins Chris Brogan, Mitch Joel, Hugh McGuire, C.C. Chapman, and Christopher S Penn get together and have highly intelligent, advanced and entertaining conversations about social media – and stuff.
I met (and interviewed) Julien’s Trust Agents coauthor Chris Brogan at Marketing Now last year.
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While Vodafone NZ has one primary person driving its Twitter account, Telecom has taken a team approach with its Online Response Team (ORT).
Telecom’s Rebecca Smith is in marketing, and therefore in charge of pulling together the ORT, but she won’t let any marketers on the Twitter account (including herself!). You’ll hear why in this interview.
I also interviewed Vaughn Davis about the kind of advice agencies can give clients about social media. The context of the discussion: Vaughn gets social media. He gets that it is a powerful force for change within an organisation. Which is the rub – as a creative director for an outside agency, his influence is limited inside an organisation. I think he gave a great answer for where to start – why do you want to do this social media stuff?
I interviewed Vaughn and Rebecca at the Social Media Club Auckland, a monthly gathering of anyone who’s interested in social media. Might see you there on the 8th of June.
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Auckland Theatre Company‘s Anna Connell takes us behind the curtain of social media marketing for an arts organisation. A must for every service business, because we’re all in the entertainment industry now.
We’ve covered a very similar subject before with Josie Campbell from The Edge. Josie’s done some pretty awesome things recently using social media.
On a more sombre note, this episode is dedicated to one of New Zealand’s great advocates for social media in the arts and culture sector, Paul Reynolds, who we lost tragically over the weekend. Read one of the many online tributes to Paul.
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Can a for-profit company have a compelling cause? How can organisations of all kind grasp the potential of social media, not just for marketing, but for really making a difference? Stephen Johnson from ArcaneLogik gives his thoughts – and we want to hear yours too!
Stephen’s been on iJumpTV once before, when he spoke at the first Marketing Now (the conference that evolved into Connect Now).
Find out more about Stephen, including his recent work for World Malaria Day, at ArcaneLogik.
And please … let us know what you think in the comments below!
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What would business look like if we all had greater empathy? Tara Hunt, a speaker at the recent Connect Now conference, shares her vision of a world where companies and communities actually work together.
Because you’ve been so attentive, you also get to see Tara’s presentation slides. Well done!
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I had a blast at the Connect Now Conference in Sydney last week. This episode I speak with Deb Schultz from the Altimeter Group. Deb’s a Tummler, and she’s going to explain exactly what that means!
(Watch all the way to the end, it’s worth it!)
Also check out Tummelvision.tv, interviews with Tummlers from around the web.
What do you think? How do develop your own inner Tummler (or cultivate your Tumularity?) – and how does a company groom and prepare Tummlers?
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Does your work have meaning? If you run a company, is there meaning in every piece of work?
Equipped to Lead talks about how to create an organisation that treats every stakeholder – from staff to suppliers to management – as real humans with real needs.
What does this have to do with social media? Social media often acts as a window on an organisation. If a culture is unhealthy, that will come out. If the culture is healthy, and people are doing what they love, that will come out – through official and unofficial channels!
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The word “engagement” gets thrown around a lot, especially in connection with social media. The Art of Engagement by Jim Hauden has nothing to do with social media, but everything to do with getting everyone on the same page.
Hauden’s company, Root Learning, helps companies engage their staff through collaborative drawings that then get transformed into paintings by professional artists. It’s a unique take on collaboration that overcomes a common communications problem: we say the same words, but mean different things!
How does this connect with social media? Social media has the potential to create the same kind of powerful collaboration, not through paintings but through photos, videos, wordles and other visual stimuli. And again – like last week’s iJumpTV – it comes back not to the technology but to the new skills we must learn.
Have you ever been in a situation where a drawing would have made the difference between success and failure?
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Social media has great potential to change the way we do business, and even run countries. But technology alone won’t get us there. In this interview I talk with Toke Møller, one of the people involved in the Art of Hosting, a way of thinking about communication.
The Art of Hosting is a bit hard to describe briefly, so I asked Toke to sum it up. His reflections are quite profound, not only for how we “do” social media but also how we “do” life.
I’d love to hear what you think.
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