Vincent Heeringa, publisher of Idealog, Good Magazine and Marketing Magazine, joins us to discuss what social media means for him as a publisher.

Vincent also talks about the explosion of amateur content that social media has enabled, a topic also covered in the book Here Comes Everybody.

Vincent’s the third mainstream media person we’ve talked with on iJumpTV; see our interviews with TVNZ’s Jason Paris and TV3’s Roger Beaumont.

As we often point out, today anyone can be a consumer, creator or curator of content. If you’re reading this, you have the power. What are you doing with it? (Not a rhetorical question; we’d love to know your answer in the comments below)

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Can you fit weighty thoughts into just 140 characters? Find out:

I reviewed:

Twitterature

Think Tweet

Leadership Tweet

Quality Tweet

Also mentioned, The Best Ideas are Free, and ChangeThis, a source of much inspiration and cogitation!

Happy reading!

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Getting stuff done is pretty important. Richard Hollingum and Mario McMillan could have written a book about how to get stuff done, but they did the opposite: How Not To Do Things is a clever guide on exactly how you can accomplish nothing.

A great insight into why change sometimes just doesn’t happen.

Why cover it on iJumpTV? Because using social media in your organisation is about far more than getting the technology right. It’s about introducing and maintaining change – and you can’t do that successfully without knowing the barriers you’ll face.

What books have you been reading over the holidays?

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Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Follow Josie on Twitter. And let us know what you think? How do you use social media for more than just one-way announcements?

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Pocketsmith is a bootstrapped software startup from Dunedin. How did they reach a global audience and sign big overseas deals? The founders offer their secrets for building online community, what to blog about, and how they use Twitter.

We spoke to them in May; NBR spoke with them earlier this week!

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Blinka.me is a “social reconnection service” launched in New Zealand and featured recently on ReadWriteWeb. We interviewed CEO Duncan Shand about what Blinka.me is, and how it came into being. Inspiration for all new startups!

In a nutshell: social media is essential to launch a new startup cost-effectively, but don’t forget a great, simple concept, good design and offline activity.

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Last Friday I caught up with my old mate Zac, who works at Tango Communications, and had a chat with him about the Scary Washing Machine saga.

This piece of brilliant storytelling caught the whole nation’s attention, and shows the value of stories – a washing machine that could’ve gone for $20 ended up at over $5000, and is still creating value for charities and a business (appliance retail chain 100%).

Here’s Zac, explaining how it happened:

Questions for the road ahead: How well will the community translate? How will 100% build a community from a standing start? Stay tuned, on the 100% blog.

Key messages for you as a marketer: take chances. Think of the upside as well as the potential downside. Improvise.

(Related: We interviewed Tango’s founder Boyd Wason way back in 2007)

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Vodafone loaned us the brand new HTC Magic for a couple of weeks. It’s the first handset in NZ to feature Google’s Android operating system. What does this mean? Find out.

For a more in-depth (ie: techie) review: see NZBen’s review.

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A while back, we talked about the special skills needed to be a community manager.

Suzanne Kendrick, one of the people who contributed to that discussion joined us recently in the iJumpTV studios to talk about her work as community manager for the Grey Lynn 2030 Transition Town project. Here’s Suzanne (this interview is just over 3 and a half minutes):

While Suzanne’s work is for a non-profit, grassroots movement, there are lessons for every organisation that wants to grow a community online. Key lesson: It takes time.

If you found this helpful, you might also enjoy our interview with Ponoko’s former community manager, John Lewis, last year.

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We interview Marketer of the Year, TVNZ’s Jason Paris, about how TVNZ has transformed itself in the last few years, and how this large, historical organisation is experimenting with new media while maintaining the old.

(Can’t see the video above? See it at Yahoo , MySpace , Metacafe , Google , Revver , DailyMotion , Blip.tv and Viddler )

Mentioned in this episode:

• TVNZ OnDemand
• TVNZ’s partnership with Bebo
• The NZ Marketing Magazine Marketing Awards where Jason won marketer of the year
• Link to Marie on Facebook , LinkedIn or Twitter
• Link to Simon on Facebook , LinkedIn or Twitter
• Join our group on Facebook, SocialMediar !

• Want to hear it, not see it? Here’s the audio-only version
• Subscribe to our audio version and Jump In while you’re on the run.
• You can find more info and archives here .
• And of course, we’d love to see your comments below.

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