This very public Twitter incident was a good reminder about the importance of social media guidelines. And it got us at sy-ENGAGE thinking… Where’s the line between brand guidelines and social media guidelines? It’s a very important question for organizations today, for two reasons. 1. Personal brands are so strong. Everyone has a voice, and [...]
making sense of social media
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What is a blog? How do you start one? What about podcasting? And what is this thing called Twitter?
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