What is social media?

Social media has been defined* as "people talking to each other online".

To get more practical, it’s the name we use for the tools people are using on the internet to:

Why do we call it social media?

Here’s the smarty-pants answer: because it’s social , and because it’s media !

Let’s go into that a bit deeper… social media is social , because all these tools have changed the way we buy, sell, communicate, compare and relate.

It’s media because, like newspapers, television and radio, social media conveys news and forms opinion.

As we grow this learning centre, you’ll discover the different individual aspects of social media. But the real secret sauce is how they all fit together. And the best way to discover how they fit together, is to use them.

Thankfully, we have a few places you can start using social media – check out the options on our subscribe page.

Want to find out more about social media face-to-face? Try the social media intro-in-a-box , or check out our other social media consulting services .

*Here’s where that definition comes from.