At its simplest, a podcast is an audio or video file on the internet.
But what really makes podcasts interesting is that you can subscribe to new podcasts, using programs like iTunes for audio and Miro for video.
When you subscribe to a podcast, it means you don’t have to go back and check if a new episode is up. Your software automatically does it for you. Find out more about how to subscribe to podcasts .
Podcasts are used by all sorts of people, from educational institutions to businesses to churches to consultants to, of course, radio stations.
Like blogging , podcasting is a great way to:
It goes even further than blogging, because it allows for conversation. Whether it’s a witty monologue in a conversational tone, or (even better) a genuine conversation between two participants, podcasting can bring the subject matter alive.
As you might have gathered, audio podcasting is pretty complicated, and there isn’t yet a simple service to handle everything.
The good news is, video podcasting is much easier .
There are a wealth of podcasts about social media, including podcasting itself. Here’s a smattering of them:
For Immediate Release – The Hobson and Holtz Report
Six Pixels of Separation
Marketing Over Coffee