This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

• what brand culture has to do with the web
  
• how online tools are making everyone more brand-aware and socially aware
  
• what a company blog is for
  
• the issues marketers face worldwide, particularly in emerging markets
  

{vidavee id=”4912″ w=”320″ }

Next week, TV3’s Roger Beaumont gives us the other side of the story – traditional media.
Get the latest Jump In for free in iTunes or on the web. Subscribe!

• Want to hear it, not see it? Here’s the audio-only version.
• Subscribe to our audio version and Jump In while you’re on the run.
• You can find more info and archives here.
• Can’t see the video above? Watch it at YouTube, Yahoo! Video, MySpace, MetaCafe, Google, DailyMotion, Veoh, Viddler, Vimeo or Blip.tv!
• And of course, we’d love to see your comments below.

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.