This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

• what brand culture has to do with the web
  
• how online tools are making everyone more brand-aware and socially aware
  
• what a company blog is for
  
• the issues marketers face worldwide, particularly in emerging markets
  

Next week, TV3′s Roger Beaumont gives us the other side of the story – traditional media.
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