Simon takes a break from the Searchmasters SEO seminar to talk to Tim Norton, founder of PlanHQ and prolific blogger , about his presentation at next week’s Interactive Marketing Summit in Auckland (register here).

You’ll hear:

• How to market an intangible product on almost no budget.
  
• Communities – join or build?
  
• The practicalities of blogging and video podcasting to build audience trust
  
• How open should you be online?

It’s also my great pleasure to announce the winner of our Join the Conversation competition. Ron Mader from Oaxaca, Mexico, sent in a video comment (see it on episode 19) and he’s won a copy of Joseph Jaffe’s book, Join the Conversation . Congratulations Ron!

I also share a few thoughts around why we ran the competition – it’s important for marketers to get used to speaking directly to their audience. We’re just trying to get you in practice!

• Want to hear it, not see it? Here’s the audio-only version .
• Subscribe to our audio version and Jump In while you’re on the run.
• You can find more info and archives here .
• Can’t see the video above? See it on Metacafe , DailyMotion , Blip.tv , Veoh or Viddler
• And of course, we’d love to see your comments below.

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