We go conga dancing in the shopping mall today, participating in a Flashmob, and asking what’s the thinking behind it.

It’s a glimpse of the future of marketing, when “consumers” are just as likely to create content as to consume it. Learn more about Generation C.

More information:

• What is flashmobbing?
• What is Generation C?
• More video of the St Luke’s mall flashmob
• More info on Generation C
• If you want to be part of the flashmob action in the future, join the Flash My Mob NZ group or the Looksy.org group
• While we’re talking Facebook groups, check out the SocialMediar group.

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