Jump In #24: Flashmobs and Generation C

June 1st, 2008

We go conga dancing in the shopping mall today, participating in a Flashmob, and asking what’s the thinking behind it.

It’s a glimpse of the future of marketing, when “consumers” are just as likely to create content as to consume it. Learn more about Generation C.

More information:

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Posted in Video podcast | 7 Comments »

  • http://ijump.co.nz/audio-jump-in-24-flash-mobs-and-generation-c/ iJump.co.nz » Audiopodcast » (Audio) Jump In 24: Flash mobs and Generation C

    [...] See the video version. [...]

  • http://ijump.co.nz/notes-from-the-interactive-marketing-summit/ iJump.co.nz » Change » Notes from the Interactive Marketing Summit

    [...] brands and delivering messages. I call it Generation C . More information here , here and here [...]

  • http://www.adamdanielmezei.eu/ Adam Daniel Mezei

    Simon, this was great! We’re going to be pulling a few of these, methinks, sometime VERY soon in the former Czechoslovak capital — when I saw this I had another one of those eureka moments. Nice summarizing of things into three categories — content creators, content consumers, and the content aggregators.

    Have I mentioned that you’re a pro at these casts now? My goodness — check out that camera movement, baby!

  • http://www.adamdanielmezei.eu Adam Daniel Mezei

    Simon, this was great! We’re going to be pulling a few of these, methinks, sometime VERY soon in the former Czechoslovak capital — when I saw this I had another one of those eureka moments. Nice summarizing of things into three categories — content creators, content consumers, and the content aggregators.

    Have I mentioned that you’re a pro at these casts now? My goodness — check out that camera movement, baby!

  • http://simonyoung.co.nz/weekly-roundup-3-june-2008/ Simon Young » Blog Archive » “Weekly” Roundup, 3 June 2008

    [...] a conga dance in a shopping mall. Videos here – and my video thoughts on implications for marketing here. And the angry response of the security guard just accelerated my inevitable slide towards Marxism. [...]

  • http://www.planeta.com/ Ron Mader

    Very clever demonstration of creating content. We look forward to seeing more from the movers and shakers in Auckland. Fine sombrero, Simon!

  • http://www.planeta.com Ron Mader

    Very clever demonstration of creating content. We look forward to seeing more from the movers and shakers in Auckland. Fine sombrero, Simon!