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Innovation is crucial to business growth, but it remains a mystery to many. Recently Simon attended a workshop by The Hive Innovation and shares some of the gems.

Mentioned in this episode:

• Michael Gerber’s The E-Myth , which defines the difference between creativity and innovation.
• Thanks to Aronado for your feedback that our show is "down to earth". We try to be!
• And Simon reviews the high-tech marketing classic Crossing the Chasm .

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