Jump In #29: Innovation and Creativity with The Hive

July 15th, 2008

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Innovation is crucial to business growth, but it remains a mystery to many. Recently Simon attended a workshop by The Hive Innovation and shares some of the gems.

Mentioned in this episode:

  • Michael Gerber’s The E-Myth , which defines the difference between creativity and innovation.
  • Thanks to Aronado for your feedback that our show is "down to earth". We try to be!
  • And Simon reviews the high-tech marketing classic Crossing the Chasm .

And, as always…

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  • I like how you have a big lead time on vodcasts.

    Means you can have a pool of videos and let the best bubble to the top.

    Maybe twice a week would be good. You could cut down and offer extended editions for the more popular videos.
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