• Un-Ready made?
  Interesting link to an interview about mass customisation – where end users or consumers get much more of a say in the final outcome of their product.
  (tags: masscustomisation generationc usergeneratedcontent)
• Social media & change management | NPSC Blog
  Jason Ryan has a great view on the inside of government and how it’s being transformed by social media. Here are his thoughts on how to start that change management.
  (tags: change changemanagement socialmedia government)
• Twitter starts serving ads stateside | The Industry Standard
  People keep asking us, how does Twitter make money. We don’t have any idea, but this headline is a prediction, not a news story. Interesting, though.
  (tags: Twitter)
• Conversation Agent: Citizen Journalists and Responsibility
  People also ask us sometimes, who holds bloggers responsible for what they publish? If they’re so powerful, what’s to stop them saying just anything? Here are some thoughts on citizen journalism
  (tags: citizenjournalism)
• Consumption vs Creation
  In the context of mobile TV, here’s why it’s more fun to be a creator than a consumer.
  (tags: mobile cocreation generationc)
• Social Networking Needs CMO Lead – Advertising Age – CMO Strategy
  “Be a resource, not an impediment” Sound advice for marketers from Forrester Research’s Josh Bernoff
  (tags: marketing advertising socialnetworking socialmedia)
• Serendipity Book: Our changing relationship with media – some recent commentary
  (tags: statistics trends socialmedia media)
• Are wired kids well served by schools? | Tech news blog – CNET News.com
  There’s some research in progress in California looking at what it’s like to be a kid in 2008. “We’re not saying there’s going to be a digital generation whose eyes will be square … we’re experiencing what ‘public participation’ means”
  (tags: generationc)

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