• Mad Young Thing: Why Apple doesn’t get social media
  My delayed reaction to a question someone asked on Monday. No, it wasn’t a question, it was an assumption – Apple uses all this social media stuff successfully, don’t they? No – they don’t use it at all.
  (tags: socialmedia apple brand control sethgodin)
• The four faces of mass customisation
  It’s not just social media that’s changing things, it’s … well, it’s everything! Manufacturing, for instance…
  (tags: masscustomisation masscustomization)
• Want to run global social media for a Fortune 100 company? « Marketing Nirvana
  Pepsico is looking for a social media manager. Yes, Pepsico!
  (tags: socialmedia recruitment web2.0)
• P&G Lets Consumers Act as Media Planners – Advertising Age – News
  The democratisation of commerce continues at every level. If you were P&G, would you do the same? How would you respond to lobby groups?
  (tags: mediaplanning advertising marketing pr)
• McGOVERN ONLINE: Bebo and TVNZ go for the gap
  Our neighbour Paul Reynolds describes the “joint venture thing” between social networking giant Bebo and reality TV producer Endemol.
  (tags: tv bebo socialnetworking media)

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