News: headaches, YouTube live, Aussie conference and what is a community manager?

November 25th, 2008
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In this post:

  1. Motrin gets a social media headache
  2. YouTube Live – the end of broadcast TV?
  3. Aussies (and some kiwis) flock to the Online Social Networking and Business Collaboration World conference (catchy title!) in Sydney.
  4. What is a community manager? Find out, in the latest iJumpTV
  5. Linsk to other news stories

1. Motrin gets a social media headache

The socialmediasphere was abuzz last week about an ad for pain-relief pills Motrin. What was all the fuss about? Judge for yourself:

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If you’re not a mum, or particularly a babywearing mum, you might think it’s pretty innocuous. But these mums didn’t !

In fact, the whole thing caused somewhat of a social media firestorm . Motrin, to their credit, were pretty quick to respond individually to the most vocal bloggers, and took the ad down.

As Neville notes, this thing happened fast. And sometimes after the dust has cleared, the facts don’t seem so black-and-white. Consider this:

  • The most vocal complainants ran businesses around baby wearing. This doesn’t discount their opinion, or the offence they took, but it does explain it as perhaps a little self-interested.
  • This theory sounds even more plausible when you see only twelve comments on the blog of Motrin’s own marketing manager . Twelve? Don’t people want to take their complaint directly to the person who can make a difference? Or is it about making that response public, instead?

Check out my Delicious bookmarks for more in-depth coverage of this interesting case study. And please feel free to comment or ask a question, in the comments section below, or by return email (

2. YouTube Live – the end of broadcast TV?

On Sunday (NZ time) YouTube hosted its much-hyped YouTube Live concert , and was watched by up to 700,000 people around the world.

It was a lot like an MTV concert, except it combined “real-world” celebrities like Joe Satriani and Will.I.Am with web celebrities like Chad Vader and FunTwo (who is currently a student in NZ!).

I had mixed feelings. This is not the YouTube I know; for me it’s all about niches, finding the videos I want to find. But on the other hand, it’s a remarkable celebration of what YouTube has become in two short years. It’s a showcase to the rest of the world that there is a different kind of celebrity. And the involvement of the Joe Satrianis and the Will.I.Am’s shows that it’s not either/or, it’s both/and.

Twitter , as always, provided a conversation as the concert unfolded. Many enjoyed the idea, but not the content. Others, like French Silicon Valley entrepreneur Loic LeMeur , think that “TV is toast . Give it 3 to 5 years and it’s gone”. Change is on it’s way .

Here in NZ, a radio DJ and a cutting edge new media producer agree. Once people have tasted the possibilities of online video, there’s no going back.

Are they overstating the point? Or is he right? You tell me.

3. Aussies (and some kiwis) flock to OSNBC

Online Social Networking and Business Collaboration World is a bit of a mouthful, which is why those who are live-twittering and live-blogging the event simply refer to it as #osnbc .

Judging by the tweets from the conference, day one was a little heavy on the advertising side, and people are looking forward to hearing more about the collaborative possibilities.

You can follow the conference, and read (in reverse chronological order) what’s been happening, here .

4. What is a community manager?

We talk about social media being the meeting place of outbound marketing and inbound customer service. These two sides of the business come together in the role of Community Manager.

In the latest episode of iJumpTV we talk to John Lewis, who’s a community manager for Ponoko . He’s got some really good things to say, including this marvellous quote from Heather Champ , Flickr ’s community manager:

Being a community manager is like being a pinata. People will hit you with sticks, and you need to give them candy.

Here’s the full interview:

5. Other social media news links

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