You make good points here.

Personally, I try to tweet about interesting data I encounter during my working day: to add value to the stream. Usually tweets are about website usability. In addition, I do engage in conversations with those I follow, if I find their tweets interesting or inquisitive. Frankly, tweets like “I am about to go to bed” or “breakfast bites” are somewhat useless; so I filter those out and avoid posting them myself.

Regarding facebook: I use it only for friends and family but do employ pay per click ads targeted to prospective website usability clients; and I use facebook pages to generate interest in causes (e.g. business-related, political) that fire me up.

If a company is using social media primarily for marketing purposes, I would indeed recommend that a social media marketing strategy is carefully planned ahead of time. And – as you imply – there can be a mix of personal and corporate identity in the campaign, as the company culture allows.

Cheers
Scott

You make good points here.

Personally, I try to tweet about interesting data I encounter during my working day: to add value to the stream. Usually tweets are about website usability. In addition, I do engage in conversations with those I follow, if I find their tweets interesting or inquisitive. Frankly, tweets like “I am about to go to bed” or “breakfast bites” are somewhat useless; so I filter those out and avoid posting them myself.

Regarding facebook: I use it only for friends and family but do employ pay per click ads targeted to prospective website usability clients; and I use facebook pages to generate interest in causes (e.g. business-related, political) that fire me up.

If a company is using social media primarily for marketing purposes, I would indeed recommend that a social media marketing strategy is carefully planned ahead of time. And – as you imply – there can be a mix of personal and corporate identity in the campaign, as the company culture allows.

Cheers
Scott