What are your social media ethical norms? (Be part of some research)

February 3rd, 2010

Ethics 2.0If you’re a blogger, social media consultant, social media trainer or community manager in New Zealand, you’ll want to be part of this.

I’ll let Margalit Toledano fill you in. She’s a senior lecturer at Waikato University, conducting PhD research into Ethics 2.0, and bringing a New Zealand perspective to this global issue.

Are you one of New Zealand’s advocates for online communication? Are you a blogger? A social media consultant? A social media trainer? An online communities manager?

Have you ever wondered about your online engagement standards? Ethical norms? Codes of conduct?

Have you ever asked yourself if what you do is the right thing to do?

Do you have experiences and / or opinions about the new online communication practices which you wish to share with, or to compare with, others?

If so – you now have an opportunity to make a contribution to research, emerging guidelines, and to the practice:

I’m a senior lecturer at the Management Communication Department of the University of Waikato, and I’m interested in your ideas about online communicators’ ethics as part of research into Ethics 2.0. My research is designed to gather insight into professional standards and suggest useful guides for practitioners.

I also seek to use the research to publish a New Zealand perspective in an international academic journal and will happily share my paper with you if you are interested.

I would really appreciate it if you could please contact me via the email address below and tell me about your engagement with social media.

Thank you for taking the time to read this and I would be grateful if you would consider participating.

Please send your email to me personally – toledano@waikato.ac.nz – or to Levarna lfw6@students.waikato.ac.nz.

Yours sincerely,

Margalit Toledano, PhD, APR, Fellow PRSA (Public Relations Society of America)

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(Audio) Jump In 11: Professor Jonathan Schroeder on brand culture and the web

February 7th, 2008

This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

  • what brand culture has to do with the web
  • how online tools are making everyone more brand-aware and socially aware
  • what a company blog is for
  • the issues marketers face worldwide, particularly in emerging markets

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Jump In #11: Professor Jonathan Schroeder on brand culture and the web

February 7th, 2008

This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.

You’ll hear

  • what brand culture has to do with the web
  • how online tools are making everyone more brand-aware and socially aware
  • what a company blog is for
  • the issues marketers face worldwide, particularly in emerging markets

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Next week, TV3’s Roger Beaumont gives us the other side of the story – traditional media.
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