iJumpTV 78: The Art of Engagement Book Review

March 22nd, 2010
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The word “engagement” gets thrown around a lot, especially in connection with social media. The Art of Engagement by Jim Hauden has nothing to do with social media, but everything to do with getting everyone on the same page.

Hauden’s company, Root Learning, helps companies engage their staff through collaborative drawings that then get transformed into paintings by professional artists. It’s a unique take on collaboration that overcomes a common communications problem: we say the same words, but mean different things!

How does this connect with social media? Social media has the potential to create the same kind of powerful collaboration, not through paintings but through photos, videos, wordles and other visual stimuli. And again – like last week’s iJumpTV – it comes back not to the technology but to the new skills we must learn.

Have you ever been in a situation where a drawing would have made the difference between success and failure?

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