Can a for-profit company have a compelling cause? How can organisations of all kind grasp the potential of social media, not just for marketing, but for really making a difference? Stephen Johnson from ArcaneLogik gives his thoughts – and we want to hear yours too!

Stephen’s been on iJumpTV once before, when he spoke at the first Marketing Now (the conference that evolved into Connect Now).

Find out more about Stephen, including his recent work for World Malaria Day, at ArcaneLogik.

And please … let us know what you think in the comments below!

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What would business look like if we all had greater empathy? Tara Hunt, a speaker at the recent Connect Now conference, shares her vision of a world where companies and communities actually work together.

Because you’ve been so attentive, you also get to see Tara’s presentation slides. Well done!

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I had a blast at the Connect Now Conference in Sydney last week. This episode I speak with Deb Schultz from the Altimeter Group. Deb’s a Tummler, and she’s going to explain exactly what that means!

(Watch all the way to the end, it’s worth it!)

Also check out Tummelvision.tv, interviews with Tummlers from around the web.

What do you think? How do develop your own inner Tummler (or cultivate your Tumularity?) – and how does a company groom and prepare Tummlers?

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Laurel Papworth, iJump’s Simon Young, Stephen Johnson, David Armano, Jim Stewart, Gavin Heaton and Siobhan Bulfin at Marketing Now, 23 Sept 2009

Marketing Now was mind-blowing. I’ve been to plenty of conferences where we’ve discussed social media, this time we used it.

There was a level of audience participation I’ve only seen in the geekiest of conferences before, but most of this audience were marketers. I guess Aussie marketers are fairly advanced!

I had the privilege of kicking off the proceedings on Tuesday morning. Here are my slides:

And thanks so much to Luke Grange of Knowledge Solutions, who uploaded this video of my closing. I appreciate the video and your kind comments, Luke!

The Marketing Now conversation continues – including the question, what should this movement be called (it’s obviously not just about Marketing) – at the Marketing Now Posterous page.

Update: there’s also a fantastic summary by Trevor Young (no relation)

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Our Tactical Transparency giveaway caught the attention of the book’s co-author, John C Havens .

On his Transparency podcast , he interviewed me and Leigh Blackall , our winner, who’s making strides towards transparency at Otago Polytechnic .

Hear the interview here.

I was also interviewed on the topic of blogger outreach on Australia’s leading (only?) marketing podcast, Love Digital . I may be a regular on the podcast, giving a view from across the Tassie. (That’s the Tasman Ocean, for those outside Australasia).

Lovely old radio pic courtesy of Nite_Owl .

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