How social media is shaking up college sport in the US

February 4th, 2010

In the competitive world of US College Sport, something other than strength and speed is grabbing attention: goofiness.

My friend Dave Murphy from Michigan pointed to this article about Mark Titus, a reserve for the Ohio State basketball team. Titus doesn’t get on the court very often, but he’s grabbing the headlines for his blog, Club Trillion: Life views from the end of the bench.

Here’s more from Dave:

This guy is taking on a “sacred institution” – major amateur sports in America – and he’s poking fun at it in a way that’s making him more popular than his more talented and serious teammates.  There are hints of Sasha Cohen and his various crazy characters such as Ali G, Borat, etc.  Except what’s amazing is that this is happening in real time for a true team that’s competing around the country & it’s not just a staged event ala Cohen’s antics.

Americans walk this interesting fine line in which they dedicate way too much time to sports yet they’re aware of this crazy obsession and even resent the very people they follow.  So now there’s a guy who’s “penetrated” the inner circle and is goofing on the very institution he’s a part of.

Where is this headed for Titus? He’s created (or at least mastered) a new genre – real-time satirical commentary from the inside (I’m sure a better name will present itself). But will it be enough to become a career or a business?

Dave observes (with added emphasis from me):

“There have been plenty of benchwarmers in the past who might have tried something like this, but here’s the first to capitalize on his unique situation.  How’s he pulling it off?  It’s a combination of seeing a niche that others missed, as well as having the right self-deprecating touch to be given the forgiving latitude by school, staff & fans as he continues the mockery of a sacred institution from within.

This is absolutely only possible via the tech tools/media we have available today.  Perhaps before blogging and Youtube, he could have written a retrospective book…but who on earth would care about reading what a benchwarmer thinks after the fact when there are 300-400 major college teams, each with 3-4 benchwarmers per year?  It’s the immediacy provided by these current tools that makes it interesting…content is important, but immediacy and first-time-to-do-it are perhaps even more important.  People are enjoying the real time ride but won’t really care about this perspective after the fact.”

Some pretty good tips there for anyone wanting to get ahead in social media. (Although there will always be a huge need for valuable, relevant content that’s not real-time).

If you were Titus, how would you keep this good thing going? Where would you take it next?

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How to be yourself without exposing yourself

December 10th, 2009

400142613_23926c1ebdA client recently asked us how to be engaging and personal on their blog without giving away too many details about their personal lives.

This is a question we get a lot, and it comes from a few different places.

There’s privacy and security, and there’s also not wanting your own personal brand to eclipse the corporate brand.

We’ve found that the best brands have the most personality, the most foibles.

The important difference is between your personal life and your personal experience. One has lots of details, the other involves universal truths and stories.

Sharing your experiences – and the feelings you felt going through them – doesn’t mean you have to disclose your date of birth, family details or street address.

(Photo from imanemergency’s Flickr page. Thanks)

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Jump In #20: Geekzone founder Mauricio Freitas

May 4th, 2008

Mauricio Freitas, founder of Geekzone.co.nzWe meet Mauricio Freitas, founder of Geekzone.co.nz, and also a speaker at the upcoming Interactive Marketing Summit in Auckland, May 26th.

Hear about Geekzone grew from an idea to a community to a thriving business and advertising platform.

Mauricio also gives us a hint about what he’ll be sharing at the Interactive Marketing Summit – a case study of how companies can harness the power of community to provide credible, grassroots marketing.

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(Audio) Jump In 18: Breakthrough strategist Jake Pearce part 2

April 1st, 2008

This week we continue our talk about blogging with breakthrough strategist and Generation C expert Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

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(Audio) Jump In 17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. 

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

You can get the latest Jump In on your iPod or in your inbox every week. Subscribe here!

Hear other audio podcasts from iJump.

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.

Jump In #17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.