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	<title>iJump.co.nz &#187; Book review</title>
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	<description>Making sense of social media</description>
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	<copyright>Copyright &#xA9; iJump.co.nz 2011 </copyright>
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		<title>Spark up your 2011 with these books!</title>
		<link>http://ijump.co.nz/spark-up-your-2011-with-these-books/</link>
		<comments>http://ijump.co.nz/spark-up-your-2011-with-these-books/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 06:28:33 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Speed thinking]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=1061</guid>
		<description><![CDATA[By Simon 2010 was an amazing year for me. And a big part of the amazingness was books. Here are some that can make a big difference for you, too. Speed Thinking by Ken Hudson It turns out that most quick decisions are just as good as decisions that we take ages on. Speed Thinking [...]]]></description>
			<content:encoded><![CDATA[<p><em>By Simon</em></p>
<p><img class="alignright size-medium wp-image-1064" title="Reading is relaxing and good for you" src="http://iJump.co.nz/wp-content/uploads/2011/01/2195971982_5d3ea3c7d9-300x216.jpg" alt="" width="300" height="216" align="right" />2010 was an amazing year for me. And a big part of the amazingness was books. Here are some that can make a big difference for you, too.</p>
<h2><a href="http://www.speedthinkingzone.com/" target="_blank">Speed Thinking</a> by Ken Hudson</h2>
<p>It turns out that most quick decisions are just as good as decisions that we take ages on. <em>Speed Thinking</em> gives you a 9-minute process to explore the heck out of any situation, and get on to the next step. It removes a lot of stress and uncertainty, too.</p>
<h2><a href="http://www.squidoo.com/linchpin" target="_blank">Linchpin</a> by Seth Godin</h2>
<p>After hearing this recommended by people I knew and respected, I had to check out <em>Linchpin</em>. I&#8217;m glad I did &#8211; <em>Linchpin</em> was a tour de force. You&#8217;ll read about why you need to do your work as art, and why a company full of indispensable people is much less of a risk than you think. You&#8217;ll probably also be inspired!</p>
<h2><a href="http://www.deliveringhappinessbook.com/" target="_blank">Delivering Happiness</a> by Tony Hsieh</h2>
<p><a href="http://zappos.com/" target="_blank">Zappos</a> is the poster child of social media. Not because of the technology (CEO Tony Hsieh says their most important piece of technology is the telephone) but because they&#8217;ve created a culture of openness and transparency, where every employee has a sense of ownership. <em>Delivering Happiness</em> is Hsieh&#8217;s story of how he and the Zappos team created an amazing culture, and a seriously profitable business (Zappos was acquired by Amazon last year for $928 million).</p>
<h2><a href="http://www.danpink.com/drive" target="_blank">Drive</a> by Dan Pink</h2>
<p>On a very similar theme to <em>Linchpin</em> and <em>Delivering Happiness</em>, <em>Drive</em> delves into the science of what motivates us at work. It&#8217;s not money. Instead, it&#8217;s autonomy, mastery and purpose. If you haven&#8217;t got time to read the whole book, check out <a href="http://www.youtube.com/watch?v=u6XAPnuFjJc" target="_blank">this video instead</a>.</p>
<h2><a href="http://thewhyofwork.com/" target="_blank">The Why of Work</a> by Dave Ulrich and Wendy Ulrich</h2>
<p>Continuing the theme of what makes people happy, Dave Ulrich (who comes from a background in HR) and Wendy Ulrich (who comes from a background in psychology) have created a framework to connect employees&#8217; personal motivation with the company&#8217;s purpose. Keeping it real. <em>The Why of Work</em> does a great job of gathering together previous strands of thought (such as <a href="http://en.wikipedia.org/wiki/Positive_psychology" target="_blank">Positive Psychology</a>) and bringing them together in the workplace.</p>
<h2><a href="http://www.charleneli.com/open-leadership/" target="_blank">Open Leadership</a> by Charlene Li</h2>
<p>In 2008 Charlene Li co-wrote <em>Groundswell</em>, which was a great introduction to social media for business. In 2010, with <em>Open Leadership</em>, Li explores the impact social technologies have on leadership styles, and gives a framework for navigating the open, slightly scary waters of the future.</p>
<h2><a href="http://www.forrester.com/empowered" target="_blank">Empowered</a> by Josh Bernoff and Ted Schadler</h2>
<p><em>Empowered </em>explores similar territory to <em>Open Leadership</em>, looking at how frontline employees and even customers can be empowered to be your company&#8217;s most enthusiastic marketers.</p>
<h2><a href="http://www.theenergyproject.com/books" target="_blank">The Way We&#8217;re Working Isn&#8217;t Working</a> by Tony Schwartz</h2>
<p>It sounds obvious, but we need to look after ourselves if we&#8217;re to produce the work of arts that Seth Godin talks about in Linchpin. <em>The Way We&#8217;re Working Isn&#8217;t Working</em> (subtitled and what to do about it) gives some really practical advice on how to do that. See my interview with Tony <a href="http://ijump.co.nz/how-does-a-productivity-guru-manage-social-media/">here</a>.</p>
<h2><a href="http://www.lulu.com/product/file-download/dare-to-dream-again/13214550?productTrackingContext=search_results/search_shelf/center/3" target="_blank">Dare to Dream Again</a> by Eugene Moreau</h2>
<p>On a personal level, we need to ask ourselves what we are here for. Dare to Dream Again by my friend Eugene Moreau, is the story of Alex, a successful executive who&#8217;s hit a wall. But it can also be your story &#8230; some very practical lessons here.</p>
<h2><a href="http://predictablesuccess.com/" target="_blank">Predictable Success</a> by Les McKeown</h2>
<p>Where is your company on the business lifecycle? Predictable Success lays out that lifecycle, helps you find where you are, and how to avoid the death spiral. Here&#8217;s my <a href="http://ijump.co.nz/ijumptv-90-is-predictable-success-possible/">interview with Les</a>.</p>
<p>Enjoy your reading! Very relaxing photo from <a href="http://www.flickr.com/photos/39585662@N00/2195971982/" target="_blank">Lori Grieg</a></p>
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		<title>Book Review: Social Media Nonprofit Tweet</title>
		<link>http://ijump.co.nz/book-review-social-media-nonprofit-tweet/</link>
		<comments>http://ijump.co.nz/book-review-social-media-nonprofit-tweet/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 18:55:51 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Book review]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=886</guid>
		<description><![CDATA[Earlier this year I reviewed some of the THINKaha series of books: Leadership Tweet and Quality Tweet. Recently HappyAbout.info released a new book in the THINKaha series, Social Media Nonprofit Tweet. It&#8217;s an exercise in crowdsourcing. The front cover says Janet Fouts wrote the book with Beth Kanter, but five pages in you&#8217;ll see the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://iJump.co.nz/wp-content/uploads/2010/06/SOCIALMEDIANONPROFITtweet.jpg"><img class="alignright size-full wp-image-887" title="SOCIALMEDIANONPROFITtweet" src="http://iJump.co.nz/wp-content/uploads/2010/06/SOCIALMEDIANONPROFITtweet.jpg" alt="" width="170" height="264" align="right" /></a>Earlier this year I reviewed some of the THINKaha series of books: <a href="http://ijump.blip.tv/file/3087813/" target="_blank">Leadership Tweet and Quality Tweet</a>.</p>
<p>Recently HappyAbout.info released a new book in the THINKaha series, <a href="http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php" target="_blank">Social Media Nonprofit Tweet</a>.</p>
<p>It&#8217;s an exercise in crowdsourcing. The front cover says Janet Fouts wrote the book with Beth Kanter, but five pages in you&#8217;ll see the cast of characters who contributed to this book of bite-sized advice.</p>
<p>As with the entire THINKaha series, the idea is innovative: distilling down the most important advice into a series of tweets, this time specifically for the nonprofit sector.</p>
<p>Here&#8217;s a taste of some of the tweet-sized observations:</p>
<blockquote><p>You already communicate, campaign, fundraise, serve and build community locally. With social media, you can do that with the world!</p>
<p>Search engines love social media. It&#8217;s like candy to them.</p>
<p>Focus on level of engagement, not raw numbers; leaders and creators, not sign-ups; movement and conversion across the web.</p></blockquote>
<p>Something strange is happening here. It used to be that the web would provide you with the bite-sized pieces of advice, and a printed book would give you the substance. In this case, it&#8217;s reversed. The bite-sized advice is here on the page, and the in-depth stuff is on the blogs of some of the authors. Just look at the average post length on <a href="http://janetfouts.com/" target="_blank">Janet</a> and <a href="http://beth.typepad.com/" target="_blank">Beth&#8217;s</a> blogs. There&#8217;s amazing value in each post.</p>
<p>I&#8217;m not sure the reversal works for me personally. When I read a book, I&#8217;m looking for narrative, I want to be led on a journey exploring an issue.</p>
<p>However, this could be just great for someone who&#8217;s new to social media, for whom the tweet-sized insights (like those above) could be great conversation-starters.</p>
<p>I guess no book exists in a vaccuum. Or at least, books like this don&#8217;t. Like other forms of media (social or otherwise) they exist in an ecosystem. This book may exist in conjunction with presentations, conversations, actual tweets, blog posts and videos &#8211; among other things. The aim is clear: to explain specifically to nonprofits how social media can make them more effective.</p>
<p>Bonus extra reading: <a href="http://janetfouts.com/crowdsourcing-socialmedia-nonprofit-tweet/" target="_blank">Janet&#8217;s story of how the book came about</a>.</p>
]]></content:encoded>
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		<title>iJumpTV 78: The Art of Engagement Book Review</title>
		<link>http://ijump.co.nz/ijumptv-78-the-art-of-engagement-book-review/</link>
		<comments>http://ijump.co.nz/ijumptv-78-the-art-of-engagement-book-review/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 18:17:06 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video podcast]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[human resources]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=778</guid>
		<description><![CDATA[The word &#8220;engagement&#8221; gets thrown around a lot, especially in connection with social media. The Art of Engagement by Jim Hauden has nothing to do with social media, but everything to do with getting everyone on the same page. Hauden&#8217;s company, Root Learning, helps companies engage their staff through collaborative drawings that then get transformed [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ijump.co.nz/ijumptv-78-the-art-of-engagement-book-review/"><em>Click here to view the embedded video.</em></a></p>
<p>The word &#8220;engagement&#8221; gets thrown around a lot, especially in connection with social media. <a href="http://rootsofengagement.com/" target="_blank">The Art of Engagement</a> by Jim Hauden has nothing to do with social media, but everything to do with getting everyone on the same page.</p>
<p>Hauden&#8217;s company, <a href="http://www.rootlearning.com/www/index.htm" target="_blank">Root Learning</a>, helps companies engage their staff through collaborative drawings that then get transformed into paintings by professional artists. It&#8217;s a unique take on collaboration that overcomes a common communications problem: we say the same words, but mean different things!</p>
<p>How does this connect with social media? Social media has the potential to create the same kind of powerful collaboration, not through paintings but through photos, videos, wordles and other visual stimuli. And again &#8211; like <a href="http://ijump.co.nz/conversations-that-matter-with-toke-møller/" target="_blank">last week&#8217;s iJumpTV</a> &#8211; it comes back not to the technology but to the new skills we must learn.</p>
<p>Have you ever been in a situation where a drawing would have made the difference between success and failure?</p>
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		<title>iJumpTV 71: How to talk about books you haven&#8217;t read</title>
		<link>http://ijump.co.nz/ijumptv-71-how-to-talk-about-books-you-havent-read/</link>
		<comments>http://ijump.co.nz/ijumptv-71-how-to-talk-about-books-you-havent-read/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 18:03:35 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video podcast]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[iJumpTV]]></category>
		<category><![CDATA[information overload]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=700</guid>
		<description><![CDATA[How do you handle information overload? One Austrian librarian had an interesting method &#8211; and an interesting explanation for it &#8211; in the book I review today, How to Talk About Books You Haven&#8217;t Read. While talking about the book (which I partly read, admittedly) I was reminded of Howard Gardner&#8217;s 5 Minds for the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ijump.co.nz/ijumptv-71-how-to-talk-about-books-you-havent-read/"><em>Click here to view the embedded video.</em></a></p>
<p>How do you handle information overload? One Austrian librarian had an interesting method &#8211; and an interesting explanation for it &#8211; in the book I review today, <a href="http://books.google.com/books?id=qTcqAAAAYAAJ&amp;q=how+to+talk+about+books+you+haven't+read&amp;dq=how+to+talk+about+books+you+haven't+read&amp;ei=lghnS5OHMoiCNsjXgIoO&amp;cd=1" target="_blank">How to Talk About Books You Haven&#8217;t Read</a>.</p>
<p>While talking about the book (which I partly read, admittedly) I was reminded of Howard Gardner&#8217;s <a href="http://books.google.com/books?id=UIxeC4yylnkC&amp;dq=5+minds+for+the+future&amp;source=gbs_navlinks_s" target="_blank">5 Minds for the Future</a>. Gardner talks about the need for a depth of discipline, even as we need to get more cross-disciplinary.</p>
<p>Such talk of deep discipline then reminded me of Malcolm Gladwell&#8217;s book <a href="http://books.google.com/books?id=VFDgOwAACAAJ&amp;dq=Outliers&amp;ei=PQlnS7ioO5ymNb6koPAN&amp;cd=1" target="_blank">Outliers</a>, which says you can master anything if you put in 10,000 hours. Although I haven&#8217;t read the book, that&#8217;s okay, because I followed the advice in How To Talk About Books You Haven&#8217;t Read &#8230; nicely completing this circular, three-for-the-price-of-one book review.</p>
<p>How does this affect us in our daily life and work?</p>
<ol>
<li> Information overload is a fact of life. Do you remember the last time you wished there was more information in your life? Yet relevance is still a struggle. The first book has some surprising strategies.</li>
<li>Our fast-moving times require innovative, cross-disciplinary thinking, yet we still need a depth of discipline or we truly will be jacks of all trades, masters of none.</li>
<li>This means that to our initial discipline we must add the skill of collaboration. We must realise that we don&#8217;t hold all the answers, nor could we ever.</li>
</ol>
<p>It&#8217;s summed up by a great quote I read today:</p>
<blockquote><p>&#8220;If you have come to help me you are wasting your time. But if you recognize that your liberation and mine are bound up together, then let us walk together.&#8221; -Lila Watson</p></blockquote>
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		<title>iJumpTV 69: Tweet-sized books</title>
		<link>http://ijump.co.nz/ijumptv-69-tweet-sized-books/</link>
		<comments>http://ijump.co.nz/ijumptv-69-tweet-sized-books/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 18:14:43 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Video podcast]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=676</guid>
		<description><![CDATA[Can you fit weighty thoughts into just 140 characters? Find out: I reviewed: Twitterature Think Tweet Leadership Tweet Quality Tweet Also mentioned, The Best Ideas are Free, and ChangeThis, a source of much inspiration and cogitation! Happy reading!]]></description>
			<content:encoded><![CDATA[<p>Can you fit weighty thoughts into just 140 characters? Find out:</p>
<p><a href="http://ijump.co.nz/ijumptv-69-tweet-sized-books/"><em>Click here to view the embedded video.</em></a></p>
<p>I reviewed:</p>
<p><a href="http://www.twitterature.us/" target="_blank">Twitterature</a></p>
<p><a href="http://happyabout.info/thinkaha/thinktweet01.php" target="_blank">Think Tweet</a></p>
<p><a href="http://happyabout.info/thinkaha/leadershiptweet01.php" target="_blank">Leadership Tweet</a></p>
<p><a href="http://happyabout.info/thinkaha/qualitytweet01.php" target="_blank">Quality Tweet </a></p>
<p>Also mentioned, <a href="http://ijump.blip.tv/file/2995820/" target="_blank">The Best Ideas are Free</a>, and <a href="http://changethis.com/" target="_blank">ChangeThis</a>, a source of much inspiration and cogitation!</p>
<p>Happy reading!</p>
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		<title>How not to do things</title>
		<link>http://ijump.co.nz/how-not-to-do-things/</link>
		<comments>http://ijump.co.nz/how-not-to-do-things/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 18:00:55 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Video podcast]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[How not to do things]]></category>
		<category><![CDATA[iJumpTV]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=654</guid>
		<description><![CDATA[Getting stuff done is pretty important. Richard Hollingum and Mario McMillan could have written a book about how to get stuff done, but they did the opposite: How Not To Do Things is a clever guide on exactly how you can accomplish nothing. A great insight into why change sometimes just doesn&#8217;t happen. Why cover [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ijump.co.nz/how-not-to-do-things/"><em>Click here to view the embedded video.</em></a></p>
<p>Getting stuff done is pretty important. Richard Hollingum and Mario McMillan could have written a book about how to get stuff done, but they did the opposite: <a href="http://www.fishpond.co.nz/Books/Humour/General/9781869508036/?cf=3&amp;rid=712017296&amp;i=1&amp;keywords=How+not+to+do+things" target="_blank">How Not To Do Things</a> is a clever guide on exactly how you can accomplish nothing.</p>
<p>A great insight into why change sometimes just doesn&#8217;t happen.</p>
<p>Why cover it on iJumpTV? Because using social media in your organisation is about far more than getting the technology right. It&#8217;s about introducing and maintaining change &#8211; and you can&#8217;t do that successfully without knowing the barriers you&#8217;ll face.</p>
<p>What books have you been reading over the holidays?</p>
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		<item>
		<title>Not subscribed to iJumpTV? Here&#8217;s what you&#8217;ve been missing</title>
		<link>http://ijump.co.nz/not-subscribed-to-ijumptv-heres-what-youve-been-missing/</link>
		<comments>http://ijump.co.nz/not-subscribed-to-ijumptv-heres-what-youve-been-missing/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 21:20:43 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[Email Newsletters]]></category>
		<category><![CDATA[Innovation Awards]]></category>
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		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[Ipod]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Business]]></category>
		<category><![CDATA[Mobile Business]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://ijump.co.nz/?p=484</guid>
		<description><![CDATA[If you haven&#8217;t subscribed to iJumpTV , you&#8217;ve been missing out on some exciting stuff, as well as thought-provoking book reviews. I would say that, wouldn&#8217;t I! But seriously, while many social media blogs talk a lot about the tools, these interviews and book reviews look at the larger issues of how to manage a [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t subscribed to <a href="http://ijump.tv/" target="_self">iJumpTV</a> , you&#8217;ve been missing out on some exciting stuff, as well as thought-provoking book reviews.</p>
<p>I would say that, wouldn&#8217;t I! But seriously, while many social media blogs talk a lot about the tools, these interviews and book reviews look at the larger issues of how to manage a large organisation through the process of <strong>change</strong> .</p>
<p>The most recent book review is the contrarian <a href="http://ijump.blip.tv/file/1735698/" target="_blank">Against the Machine</a> , which I disagreed with (you might have guessed I would).</p>
<p>And just fresh off the press today, an interview with <a href="http://blip.tv/file/1755325/" target="_blank">Luigi Cappel about the Location Innovation Awards</a> , designed to get people thinking up clever ways to use mobile for marketing and business.</p>
<p>Don&#8217;t miss out on this valuable resource, delivered right to your computer and viewable on your iPhone, iPod, or other portable video viewer. <a href="http://ijump.tv/" target="_self">Subscribe today</a> .</p>
<p><em>Too much information? Sign up for our fortnightly email newsletters and reduce the clutter: <a href="http://ijump.relavito.com/signup">http://ijump.relavito.com/signup</a> </em></p>
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