Why Twitter is great for branding

March 3rd, 2009

Consumers make their own brands Matt at Kurb thinks Twitter’s not good for branding, because it only allows 140 characters. I disagree.

Branding has always been about a simple, big idea. Just Do It. I’m Loving It. etc.

What’s changing now is that audiences are getting more involved, expressing their own perceptions of brands.

In one way, it’s nothing new. My version of Nike has always been idiosyncratic and different to your perception.

But now we have the tools to mash up our favourite (or least favourite) brands and express our own perception.

If you have a brand, you’d be smart to get into that conversation with others about your brand. You may find hidden facets, things people think about you that you never thought of.

Because it’s a conversation, Twitter gives you the opportunity to practice your brand, and co-create it with your customers and prospects.

Where’s the money? There’s not a straight-line path between exploring your brand on Twitter, and money in the bank. But the line is there. It’s called strategy, and it’s preparing you for next month, next year, two years from now.

And, as my recent post shows , brands don’t need to be commercial. Simple, big ideas can like Twestival and Blackout can cause social change, whether it’s digging wells or changing laws.

And it all comes down to the new world of branding that’s being created on Twitter and other conversation platforms. Are you there? Are you learning?

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(Audio) Jump In 17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. 

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

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Jump In #17: Breakthrough Strategist Jake Pearce

March 25th, 2008

This week we talk blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win amazing book Join the Conversation!

Too much information? Sign up for our fortnightly email newsletters and reduce the clutter.