In an unpredictable world, how can success be predictable? Les McKeown, author of Predictable Success, joins us for a candid chat about visionary leadership, and how Les uses social media to market his book. Interesting perspective from someone who’s by his own admission “very old” 
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Every business is in the media business now. The ones that know it, do best.
There are two ways this works. There is business as advertising medium, which is what JetStar is doing by selling advertising on overhead lockers, aircraft wraps, in-flight TV and on iPads handed out for in-flight entertainment (!).
Then there’s business as content producer, which is what BlendTec do. They’ve taken a high-performance, but rather uninteresting, product and found the interesting. There’s interesting in everything!
It goes without saying, you’re in the media business. Which version are you going to be? And most of all, how is it going to add value to your customer/audience?
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Social media has great potential to change the way we do business, and even run countries. But technology alone won’t get us there. In this interview I talk with Toke Møller, one of the people involved in the Art of Hosting, a way of thinking about communication.
The Art of Hosting is a bit hard to describe briefly, so I asked Toke to sum it up. His reflections are quite profound, not only for how we “do” social media but also how we “do” life.
I’d love to hear what you think.
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You did it! After a month of no video or audio comments from Jump In! viewers, we have three. But here’s the weird thing. They’re all from outside New Zealand!
What’s up kiwis? We want to see your face, and hear your voice. And not just so we can save postage when we send your free copy of Joseph Jaffe’s Join the Conversation.
As well as comments from Ron Mader, Gideon Shalwick and Adam Mezei, we’ve also got Simon’s presentation from a recent event hosted by The Internet Bureau.
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