The Race to Carista

November 23rd, 2009

We had an amazing media team for Friday night’s launch of #sy at the beautiful Carista House. However, they had a bit of trouble getting there, as this web video series shows:

Before, long, we could hear and see the team.

Waving to the media team in the helicopter from Carista House for the #sy launch

…and once all that drama was over, it was time to unveil what #sy is all about:

Carista’s story has just begun. Stay tuned.

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