Can a for-profit company have a compelling cause? How can organisations of all kind grasp the potential of social media, not just for marketing, but for really making a difference? Stephen Johnson from ArcaneLogik gives his thoughts – and we want to hear yours too!

Stephen’s been on iJumpTV once before, when he spoke at the first Marketing Now (the conference that evolved into Connect Now).

Find out more about Stephen, including his recent work for World Malaria Day, at ArcaneLogik.

And please … let us know what you think in the comments below!

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What would business look like if we all had greater empathy? Tara Hunt, a speaker at the recent Connect Now conference, shares her vision of a world where companies and communities actually work together.

Because you’ve been so attentive, you also get to see Tara’s presentation slides. Well done!

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What was Connect Now like? It was a blast. It was also an absolute privilege to be involved, as MC and also as a workshop presenter on the third day of the conference.

I’ve tweeted and blogged about it elsewhere, but I thought now was a good time to sum up my personal highlights of the conference. I haven’t included everything, just the things that stood out to me most as I surveyed the clouds on my trip back to NZ.

One of the things I discussed with friends on the trip was the slow food movement. I’m going to take the same approach to these blog posts. One thought at a time. Here’s the first thought … are you ready?

Gavin Heaton – Servant of Chaos

It’s the second time I’ve met Gavin Heaton, and I am constantly impressed by how thoughtful he is, in both senses of the word.

Gavin’s thoughtful in the way he sees the strategic implications of social media (see his presentation here). And he’s also thoughtful in the sense of being considerate, recommending the Posterous blog for last year’s conference (which continued to be a valuable resource this year) and using Twitter to curate the conference experience, rather than just amplifying it.

It wasn’t anything that Gavin particularly said that struck me, it was who he was in the conference.

There’s something in that for brands.

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I had a blast at the Connect Now Conference in Sydney last week. This episode I speak with Deb Schultz from the Altimeter Group. Deb’s a Tummler, and she’s going to explain exactly what that means!

(Watch all the way to the end, it’s worth it!)

Also check out Tummelvision.tv, interviews with Tummlers from around the web.

What do you think? How do develop your own inner Tummler (or cultivate your Tumularity?) – and how does a company groom and prepare Tummlers?

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