Auckland Theatre Company‘s Anna Connell takes us behind the curtain of social media marketing for an arts organisation. A must for every service business, because we’re all in the entertainment industry now.

We’ve covered a very similar subject before with Josie Campbell from The Edge. Josie’s done some pretty awesome things recently using social media.

On a more sombre note, this episode is dedicated to one of New Zealand’s great advocates for social media in the arts and culture sector, Paul Reynolds, who we lost tragically over the weekend. Read one of the many online tributes to Paul.

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Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Follow Josie on Twitter. And let us know what you think? How do you use social media for more than just one-way announcements?

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