What’s happening with Facebook? A summary

May 3rd, 2010

In the last two weeks Facebook have made some pretty sweeping changes to their service. These changes affect not only Facebook, but the whole internet.

Here’s what’s new, in a nutshell:

  1. The Like Button. People no longer “become a fan” of your business; instead they “like” it. Apart from that, the functionality of a business page (used to be called “fan page”) is much the same.
  2. Facebook for websites. You can now put a “Like” button on any website. Highly techie explanation here, but in short, when someone likes your website, it’ll show up on their Facebook profile, and they’ll continue to get updates from you in their Facebook news feed.  (If you have a Posterous blog, it’s already built-in to every post).
  3. Community pages. Sometimes pages have been created for non-organisations (e.g. baseball). Facebook is turning these into Community Pages. For the moment, Community Pages look and behave exactly like Business Pages, but the plan is to make pages Wikipedia-like as more and more people like the page. Speaking of Wikipedia, they’re working with Facebook on this one. More info on Community pages, and the Wikipedia connection.
  4. Big privacy changes. Your Facebook profile information is now more accessible in more places around the web, unless you specifically adjust your privacy settings. Some find these changes quite disturbing. There’s a pretty exhaustive collection of links here. Update: The NZ Privacy Commission has launched the Global Privacy Enforcement Network (and that’s the first time I’ve heard of sweet innocent internet companies being referred to as “multinationals” – have we turned a corner?) … also some good coverage from our friend Courtney Lambert.

Implications for marketers:

  1. Start using “like” instead of “become a fan” in your promotional material.
  2. Install (or get your web developer to install) Facebook for websites.
  3. Stay tuned on Community Pages. It’s all a bit hazy at the moment, but will likely come clear soon.
  4. Ensure you and your family are diligent and informed about your personal privacy options (from the Facebook home page, go to Accounts-> Privacy Settings). If in doubt, don’t post anything that you wouldn’t want everyone in the world to see.

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Is Social Media like alcohol? iJumpTV 65

August 23rd, 2009
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Almost exactly a year ago we met Alex and John from Spin Advertising and Design in Christchurch. They talk about how social media has helped build their sales and extended their networks. A year on, it’s amazing how little has really changed – pick up some best practices in this interview.

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Earth Hour’s social media success – JJProjects – iJumpTV 64

August 16th, 2009
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John Johnston (JJProjects) led the social media campaign for the World Wildlife Fund’s Earth Hour earlier this year. Find out the connection between success and letting go of your message!

Key learnings:

  • 21st century marketing – whether it’s for a non-profit cause or for a business – is about you being of service to your audience. In the case of Earth Hour, JJ’s team were of service to people around the world who cared about the environment, and gave them resources to rally others to the cause.
  • The way to scale your social media project is to share control with your audience. Try to control everything, and you’ll never be able to scale.
  • There may be malicious or negative people who will try to sabotage, but this is largely self-correcting as your community stands up for you.

There’s a theme here of cooperating with your audience. It’s emerging in all sorts of aspects of business, as I discovered at the Auckland Tweetup on Friday night. Justin Flitter told me that Zendesk finds its staff among its greatest fans on the community forums. Our intern Courtney, who’s also a big fan of Giapo Icecream, found herself behind the counter serving a customer. An apt analogy for what’s happening now.

Will you let your customers behind the counter? When does this not work? Love to hear your thoughts, as always.

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Social Media and Live Theatre – The EDGE – iJumpTV 63

August 9th, 2009
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Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Follow Josie on Twitter. And let us know what you think? How do you use social media for more than just one-way announcements?

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Jump In #21: David Young and Kiwification

May 13th, 2008

kiwification.pngHear how social networking greases the wheels when finding a new neighbourhood, job and home country! Also, lessons learned from the Kiwification blog, a site for people planning to live in New Zealand.

Referenced in this podcast:

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(Audio) Jump In 18: Breakthrough strategist Jake Pearce part 2

April 1st, 2008

This week we continue our talk about blogging with breakthrough strategist and Generation C expert Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across.

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And don’t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe’s amazing book Join the Conversation!

See the video version.

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