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	<title>iJump.co.nz &#187; foursquare</title>
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		<title>Some Foursquare possibilities</title>
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		<pubDate>Tue, 19 Jan 2010 02:48:43 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
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		<category><![CDATA[mobile]]></category>

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		<description><![CDATA[We&#8217;ve mentioned mobile and location-based social networking on this blog a few times before, and with good reason. It&#8217;s starting to get exciting. It reminds me of the early days of Twitter, when a few people experimented deeply and more people didn&#8217;t quite see the point. Clue: there is no point; there are many points. [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve mentioned mobile and location-based social networking on this blog a few times before, and with good reason. It&#8217;s starting to get exciting.<a href="http://iJump.co.nz/wp-content/uploads/2010/01/foursquare.jpg"><img class="alignright size-medium wp-image-688" title="foursquare" src="http://iJump.co.nz/wp-content/uploads/2010/01/foursquare-300x211.jpg" alt="" width="300" height="211" align="right" /></a></p>
<p>It reminds me of the early days of Twitter, when a few people experimented deeply and more people didn&#8217;t quite see the point. Clue: there is no point; there are many points.</p>
<p><a href="http://mashable.com/2010/01/15/10-foursquare-apps/" target="_blank">Mashable lists a few apps now available for Foursquare</a>. Two of them are particularly interesting.</p>
<p><a href="http://yipit.com/" target="_blank"><strong>Yipit</strong></a> looks at the places you regularly check in, and keeps an eye out for specials. It&#8217;s not a new idea &#8211; I heard of similar ideas at a mobile commerce conference in 2001 &#8211; but it&#8217;s the first time it&#8217;s actually being done somewhere (in this case, New York only).</p>
<p>It&#8217;s a fantastic tool to build customer loyalty, and the technology does the heavy lifting for both the business and the customer. The customer doesn&#8217;t have to look for specials, and the business doesn&#8217;t have to look for the customer.</p>
<p><a href="http://lastnightscheckins.com/" target="_blank"><strong>Last Night&#8217;s Check-ins</strong></a> offers a fascinating take on the future of history. It&#8217;s a very simple idea &#8211; it creates a diary for you based on your previous check-ins. When you write your autobiography, wouldn&#8217;t it be great to have resources like Foursquare so you can check exactly when you were at a certain place (if you hadn&#8217;t already tweeted it, taken a photo or written a blog about it!)</p>
<p>What are some more possibilities of Foursquare and its close cousin Gowalla? And what features will make one stand above the rest? And&#8230; whatever happened to <a href="http://www.google.com/intl/en_us/latitude/intro.html" target="_blank">Google Latitude</a>?</p>
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