Auckland Theatre Company‘s Anna Connell takes us behind the curtain of social media marketing for an arts organisation. A must for every service business, because we’re all in the entertainment industry now.

We’ve covered a very similar subject before with Josie Campbell from The Edge. Josie’s done some pretty awesome things recently using social media.

On a more sombre note, this episode is dedicated to one of New Zealand’s great advocates for social media in the arts and culture sector, Paul Reynolds, who we lost tragically over the weekend. Read one of the many online tributes to Paul.

Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Follow Josie on Twitter. And let us know what you think? How do you use social media for more than just one-way announcements?

Click here to view the embedded video.

For a more in-depth (ie: techie) review: see NZBen’s review.

Here they are, in no particular order:

1. Jump In is to become iJumpTV. Over time you’ll see some other exciting changes to this video podcast.
2. Our daily "helpful links" blog posts will be disappearing , after some feedback that they were pretty overwhelming for some! But if you want the steady stream of information, don’t worry, you can still get it by friending us on Facebook (Simon , Marie ) or Friendfeed (Simon , Marie ).
3. We’ll be introducing the Social Media Learning Centre , where you’ll get concise information on the top social media tools.

Most importantly, the new site will make it clearer what iJump actually does – something we’ve had some great feedback from people on.

Of course, like all social media, the site redesign is a journey, not an event, so we welcome your ongoing feedback on any aspect of iJump – from the site’s design and usability, through to the kinds of questions you want answered about social media (don’t be shy!)

And listen out for us on Virtual World tomorrow afternoon, 3pm on Radio New Zealand National with Jim Mora .

photo credit: stephmcg

Referenced in this podcast:

• LinkedIn
• Facebook
• Twitter
• Skype (we recorded this interview using Skype)
• WordPress (a blogging platform)
• Socialise Me! (a WordPress plugin)
• The Interactive Marketing Summit - coming up soon, in Auckland on May 26th!

• Want to hear it, not see it? Here’s the audio-only version.
• Subscribe to our audio version and Jump In while you’re on the run.
• You can find more info and archives here.
• Can’t see the video above? See it at Yahoo, MySpace, Revver, DailyMotion, Blip.tv and Viddler.
• And of course, we’d love to see your comments below.

Hear about Geekzone grew from an idea to a community to a thriving business and advertising platform.

Mauricio also gives us a hint about what he’ll be sharing at the Interactive Marketing Summit – a case study of how companies can harness the power of community to provide credible, grassroots marketing.

• Want to hear it, not see it? Here’s the audio-only version.
• Subscribe to our audio version and Jump In while you’re on the run.
• You can find more info and archives here.
• Can’t see the video above? Yahoo, MySpace, Metacafe, Google, Revver, DailyMotion, Blip.tv, Veoh and Viddler.
• And of course, we’d love to see your comments below.

Isn’t it amazing how many jobs these days are all about talking and listening? We’ve had a day of great conversations today.

It started with a nice cuppa with Rebecca Ganz, commercial catalyst extraordinaire, who helped us to get our ideas out of the clouds and into some sort of action. She’s good at that!

Like many, Rebecca can see huge potential for iJump, and she helped us sort out what we are, from what we’re not. An example:

At iJump, we facilitate, we don’t create. We’re about putting tools in the hands of our clients, and helping them do their own cool web stuff.

Speaking of Facilitate, this afternoon we had a chat with Damien Thompson, managing director of Facilitate Digital.  Facilitate helps ad agencies make the whole process of putting ads online much easier. We talked about how many people still don’t know the first thing about online, whether that’s online advertising or the stuff we do, like blogging, podcasting and Second Life.

Damien’s part of the IAB‘s education and training board, helping educate the business community about the possibilities of online, as well as educating individuals about online career opportunities (of which there are many!). So there might be opportunities to join forces in the future.

If you’re involved in online advertising at all, check out Facilitate’s offering. Damien said their latest product makes booking online advertising as easy as booking an ad in a newspaper or magazine.

We’re eating our own dogfood here. While we encourage others to experiment with blogging, podcasting and new media, we’ll be doing the same ourselves. So keep an eye out for the latest news from the new media frontier.

The latest – this morning we helped a 68-year-old musician and minister establish a free social network using Ning.com, last night I introduced a team of direct marketing students to the wonders of RSS feeds, podcasts and Second Life, and we’re in the midst of creating a social network for our other business SimonYoungWriters.

In the next few days we’ll be adding to this site to give you more of an idea what we offer.

It’s all tremendously exciting to be part of. Thank you for reading (and commenting if you like) and being a part of the journey. Jump in!