Every business is in the media business now. The ones that know it, do best.

There are two ways this works. There is business as advertising medium, which is what JetStar is doing by selling advertising on overhead lockers, aircraft wraps, in-flight TV and on iPads handed out for in-flight entertainment (!).

Then there’s business as content producer, which is what BlendTec do. They’ve taken a high-performance, but rather uninteresting, product and found the interesting. There’s interesting in everything!

It goes without saying, you’re in the media business. Which version are you going to be? And most of all, how is it going to add value to your customer/audience?

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Josie Campbell, Communications Manager at The EDGE Performing Arts Venue, tells us how she uses social media to build buzz and hold conversations with her customers.

Follow Josie on Twitter. And let us know what you think? How do you use social media for more than just one-way announcements?

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Rob Holding of NZ’s Rhema network interviews Simon about Twitter, Twestival and where all this is going.

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