Can a for-profit company have a compelling cause? How can organisations of all kind grasp the potential of social media, not just for marketing, but for really making a difference? Stephen Johnson from ArcaneLogik gives his thoughts – and we want to hear yours too!

Stephen’s been on iJumpTV once before, when he spoke at the first Marketing Now (the conference that evolved into Connect Now).

Find out more about Stephen, including his recent work for World Malaria Day, at ArcaneLogik.

And please … let us know what you think in the comments below!

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Laurel Papworth, iJump’s Simon Young, Stephen Johnson, David Armano, Jim Stewart, Gavin Heaton and Siobhan Bulfin at Marketing Now, 23 Sept 2009

Marketing Now was mind-blowing. I’ve been to plenty of conferences where we’ve discussed social media, this time we used it.

There was a level of audience participation I’ve only seen in the geekiest of conferences before, but most of this audience were marketers. I guess Aussie marketers are fairly advanced!

I had the privilege of kicking off the proceedings on Tuesday morning. Here are my slides:

And thanks so much to Luke Grange of Knowledge Solutions, who uploaded this video of my closing. I appreciate the video and your kind comments, Luke!

The Marketing Now conversation continues – including the question, what should this movement be called (it’s obviously not just about Marketing) – at the Marketing Now Posterous page.

Update: there’s also a fantastic summary by Trevor Young (no relation)

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It’s just a week until the Marketing Now conference in Wellington, and if you need a little nudge to register, we have some sneak previews from two of the speakers.

International online marketing strategist Sharon Crost will run an interactive, enthusiastic session about unleashing your inner super hero:

And Melbourne-based social media specialist Stephen Johnson from DraftFCB will be addressing best practices in building brand advocates:

We’ll be putting up part 2 of our interview with Stephen over the long weekend. Subscribe to iJumpTV to make sure you see it!

Other speakers include Chris Brogan and David Meerman Scott , both legends in the small world that is social media, and ‘Google guru’ Jim Stewart .

The conference starts on Wednesday, 15 April, at Te Papa in Wellington. I hope to see you there!

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