Twestival – tweeting up for charity!

February 10th, 2009

UPDATE:  See TVNZ’s coverage of the Auckland Twestival Twestival

This Thursday Auckland , Wellington and Christchurch will be the first places in the world to kick off a worldwide Twestival .

Twestival is like a normal tweetup , but it’s raising funds for CharityWater .

For just $10 at the door (or paid on the website) you can enjoy:

  • meeting other "imaginary friends" (people you know on Twitter but not in "real life")
  • free alcohol
  • possibly some music
  • being part of a world event that’s doing a lot of good!
  • and if you don’t even know what Twitter is, it’s a great opportunity to find out!

iJump is supporting the event and we’ll be saying a few things about social media and how it’s changing the world on the night. But only for a few minutes :)

The Auckland Twestival 2009:

  • Venue: Sale Street Brewery
  • Time: 5pm – about 9pm
  • Cost: $10 – all proceeds go toward Charity Water
  • Partners: Zendesk is the main sponsor; Sale Street Brewery are contributing; and little old iJump is helping get the word out.
  • HELP NEEDED: We’re still looking for someone to provide a laptop, large screen/projector and internet connection, so we can hook up with all the other Twestivals around the world! Contact Justin Flitter to help, or just leave a comment.

And thanks so much to Joi Design for putting together the nametags at such short notice.

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How to promote an event through social media

February 9th, 2009

As we’re gearing up to promote this Thursday’s Twestival and the Marketing Now Conference in April, I’ve been thinking about how best to get the word out about an upcoming event.

Here’s what I’m learning:

Add intimacy to reach and frequency.

Traditional media rely on reach (how many people hear your message) and frequency (how often they hear it). This gets a little annoying (like those TV ads you like the first 5 times, and hate thereafter).

Adding intimacy is something you could even do on traditional media, but few people do. It’s a sense of letting your audience in behind the scenes, so they know and are a part of the event, before it happens.

It could be as simple as me twittering: "Going to the printer’s to pick up the nametags for Thursday’s Twestival. I hope we don’t run out; we printed 100!"

This communicates a subtle reminder of the event, while also communicating other information (there will be nice printed nametags, there will be about 100 people – we hope!). It also lets the audience know what’s happening behind the scenes, and the live, real-time nature of Twitter/Social media somehow helps this.

Get your audience involved

If you’re running the event, maybe you can crowdsource suggestions on different aspects of the event.


  • Better ideas
  • A greater sense of involvement from those who have contributed ideas – and therefore greater likeliness that they’ll attend and encourage others to come.

Sometimes event organisers do this the old-fashioned way, through a competition. But instead of inviting the feedback of potential attendees, they just bribe their way through with a prize.

Sure there’s value in prizes and incentives, but sometimes as an event organiser you can offer great value, without paying a cent. Being heard is increasingly valuable in a busy world where the biggest dollars usually have the loudest voice.

Variations on a theme

Twitter promotion can be like radio advertising – you need to promote your event at different times of the day to reach different audiences. Yet some people will be on there all the time, and since they’re likely to be quite influential you do not want to annoy them.

What to do? Variations on a theme. In other words, don’t just tweet the same old message. Find all its different flavours, and explore them. Are there different speakers? Promote each one and the message they’ll be delivering.

Share your learnings

As you go, maybe write a blog post about … um, "how to promote an event through social media"!

How do you do it?

If you run and promote events, how do you use social media to promote your event? We’d love to see your comments below.

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