New Zealand’s most engaging websites

March 16th, 2010

This just in from Nielsen:

From the press release:

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people who have contributed to a message board, online forum or blog for the month of February. For example, is the number one ranking because 54.6 percent of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 8,556. on the other hand, in second place, has 50.9 percent of its unique browsers that meet the demographic requirement, but their total number of matched unique browsers equals 28,273.

To put these numbers into perspective, the proportion of overall New Zealand Internet users who say they have contributed to a message board, online forum or blog for the month of February is 30.8 percent.

These are fairly helpful stats, but they also miss out on the interaction going on off the site, using social media such as Facebook, Twitter, etc. Without getting into jargon (too much) it’s the difference between web 1.0 (all about the website) and web 2.0 (all about the connections between … well, everything).

On a related note, these stats show the intriguing, kind of symbiotic relationship between blogs and social media.

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Kiwi conversations around social media

December 2nd, 2009

A year ago it was hard to find a central place to find out what was happening in social media specifically in New Zealand.

Now we have a wealth of conversations covering social media in New Zealand on multiple levels. Here are the ones we know about:

Social Talk NZ features contributions from a wide range of social media types exploring questions and issues from a business perspective. Includes yours truly as a contributor, although I haven’t yet contributed since the #sy launch.Watch this space! Even better, comment on some of the posts already there.

Social Media NZ features more of the tech side of social media, and has an international team including contributors from Canada and Spain.

What’s interesting about these two efforts is their use of Posterous. Posterous sits somewhere between Twitter and blogging, and makes it very easy for people to create and comment on content. That’s an exciting space to watch, and may even deserve it’s own blog post.

And NZ’s arts community The Big Idea has some great discussions about social media from the perspective of arts organisations, with special guest Vicki Allpress Hill from The Edge venue in Auckland (we interviewed Vicki’s colleague Josie earlier this year). Although the conversation centres around arts, the issues (control of the message, authenticity, return on investment) are pretty universal.

There’s a weekly internet radio show called NZTalk, which features more conversation about social media in New Zealand.

And then we also have the NZ Social Media Network, which is not as lively as the conversations above, but is a great place to find others in New Zealand with an interest in social media. I’ll be posting this here and hoping to get some crossover between the network and these other exciting conversations.

If you’re in Auckland and want some real-life, face to face conversations about social media, come along to the NZ National Tweetup (yes I know, typical Aucklanders, we think we are New Zealand! :)

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David Meerman Scott and Chris Brogan in New Zealand, day one

April 18th, 2009

Marketing Now Conference
Some connection troubles prevented me from posting this update until today. Enjoy! This is from Wednesday 15 April.

What are the new rules of marketing and PR? What does lead generation look like in a social media world?

Those were some of the questions covered today with two of the world’s top social media teachers, speakers and doers.

David Meerman Scott’s New Rules

David Meerman Scott kicked off the day with the new rules of marketing and PR. One of those rules is to give things away, and David backs his theory up with solid practice: download his free ebook here .

After a morning break he got onto his latest book, World Wide Rave , a study of why things ‘go viral’.

Towards the end of his session, David shared his own experience of what hasn’t worked – as well as what has – in promoting World Wide Rave. Not an easy thing for any marketer to do, but a really heartening thing for any other marketer to see – that any experimentation will have its share of mistakes.

That’s why you need to think like a venture capitalist or film producer. It’s not about the success of a single campaign, it’s about launching a portfolio of efforts, and measuring the success of each one.

Chris Brogan’s Lead Gen 2.0

Chris Brogan took the stage in the afternoon, and beguiled us all with stories about people he knew, experiences he’d had and … us! I wondered why he’d been taking photos all morning instead of listening to David. He’d been gathering material for his presentation-on-the-fly, a brilliant way of keeping our attention and helping us see things differently, by seeing ourselves!

I’m not going to try and summarise everything David and Chris said – that’s what live tweets are for . But I will note what stood out to me:

  • The more you release control, the more you stand to gain. For example, the old way to generate leads is to give something in exchange for an email address. But that limits the number of people who will make that effort, and it reduces your ability to spread your message. Give it away, don’t just half-heartedly give it away.
  • You are as valuable as your content. That’s a direct quote from David, and it was a chilling reminder for me to get back into blogging! Particularly since I was nodding in recognition of many things they were saying, and yet realising, I haven’t expressed this information! So I apologise, iJump readers. It’ll never happen again!
  • Marketers love rules. At iJump one of our sayings is, there are no rules, only relationships. I strongly believe this but I marvel at the outstanding success of David’s book (which we all got a free copy of, by the way!). It shows me that marketers hunger for boundaries, for the rules of the game, and it means there’s a lot of opportunity (and responsibility) for those who seek to delineate this new world. David has done an admirable job, giving clear guidelines while avoiding strict black-and-white rules.
  • Marketers are impatient. And rightly so. It’s your hunger for action that has got you where you are. The culture of social media, on the other hand, is discovered over time, like finding your way around a new neighbourhood. You could get a Lonely Planet guide, or you could take a gift to your new neighbours and get to know them up close.
  • Marketers find Twitter hard to understand. This isn’t from Chris or David, it’s from my continued observations. As a rule (remember, though, there are none!) people who communicate well in person struggle with twitter, while more introverted people like me take to the medium naturally. Of course, just as I have learnt to turn my personality up for face-to-face meetings (and I love presenting to a crowd), an extrovert can learn to navigate the body-language-free world of Twitter (and social media) with a willingness to explore, and some friends to help them.

That’s all from day one. More soon!

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Start 2009 with our email newsletter!

January 30th, 2009

Happy new year (Western and Chinese!) and I hope that by now 2009 is treating you well.

We’re making a few changes this year in how we communicate, realising some people want more information than others.

If you want a short, concentrated update on the social media scene in New Zealand and overseas, sign up for our (roughly) fortnightly email newsletter .

If you want it all, and you want it now, stay subscribed to this blog. We’re going to be turning up the frequency, posting shorter, more focused posts about things as they happen.

And of course there’s iJumpTV , which has been keeping up the schedule through the holidays. There are subscription instructions on the iJumpTV page .

Got any questions on subscribing or unsubscribing? Got any suggestions for topics you’d like to see more of here? Let us know in the comments section below.

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Jump In #20: Geekzone founder Mauricio Freitas

May 4th, 2008

Mauricio Freitas, founder of meet Mauricio Freitas, founder of, and also a speaker at the upcoming Interactive Marketing Summit in Auckland, May 26th.

Hear about Geekzone grew from an idea to a community to a thriving business and advertising platform.

Mauricio also gives us a hint about what he’ll be sharing at the Interactive Marketing Summit – a case study of how companies can harness the power of community to provide credible, grassroots marketing.

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