iJumpTV 76: put some play in your work!

March 9th, 2010
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Work needs more play – and not just because it makes people feel good. Play can make a person – and a company – more resilient, more creative and more innovative.

The Red Rubber Ball at Work does a great job of saying why play is important – from the points of view of many different people in business, from product designers to salespeople to Seth Godin.

For more information on play and its role in the growth cycle (from chaos to competence), see chapter one of the Jolt Challenge, an excellent book I’ve just finished. A review is coming your way soon!

Meantime, enjoy this review and I’d love to hear what you think!

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Wise dinosaur

October 31st, 2007

Watch this space for the iJump show. The iJump show is a video podcast showcasing marketers’ & consumers’ opinions about how they use social media in their personal lives and in their organisations.

My first guest was Keith Norris Chief Executive from Marketing Association. He was funny and refreshing despite being a self proclaimed dinosaur. There’s something about being given permission to ask questions. I find it liberating and enjoyable because you never know what we’ll learn about the person and how they perceive the world.

It’s a dream to talk to people about social media and get opinions. Afterall our opinions matter. Who’s listening? Can we afford not to? Marketers are now facing more media channels than ever before. They’ll eventually get their hands on our demographic and psychographic data through the many social media sites like facebook, myspace, bebo that we’re part of. And guess who’s driving this? You and me.

Tomorrow I talk with Toby Hilless Chief Manager Retail Marketing at ASB.

p.s if you want to be interviewed on iJump send us an email at marie [at] ijump.co.nz

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Social networking site

October 11th, 2007

This morning we met David Garratt, a christian music pioneer, teacher, international speaker, mentor and so much more. I listened with amazement as he tried to put to words a 22 year old vision he’s had in his heart.

Talking out your ideas, dreams, visions or goals is powerful. It’s even better when you’re surrounded by people who are going through a similar path.

As we start to flesh out what iJump is our path continues to connect with musicians, business people, organisations, groups who have the same desire: to understand and connect with their audience.

How do we begin? Let’s try exploring, playing and experimenting with the new platforms of new media.

Play can inspire us to think differently. Walt Disney was dedicated to play. He didn’t let criticism get in the way of his childlike imagination.

Don’t get me wrong – I’m not saying to be childish! But try and unleash your childlike imagination from time to time. You’ll be amazed how much your thinking will start to shift to new worlds of discovery.

For more benefits of play visit http://www.whitedovebooks.co.uk/nlp/childs-play.htm#Benefits

At the end of our consultation David set up his social networking site, the only thing he needs to do is fill in his profile. The next stage is learning how to invite his friends.

The rest is like a rocket. It takes off into space, not knowing where it’ll land and who will visit.

iJump. Do you?

(Update: see Marie’s interview with David on iJumpTV)

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