If you’re a blogger, social media consultant, social media trainer or community manager in New Zealand, you’ll want to be part of this.

I’ll let Margalit Toledano fill you in. She’s a senior lecturer at Waikato University, conducting PhD research into Ethics 2.0, and bringing a New Zealand perspective to this global issue.

Are you one of New Zealand’s advocates for online communication? Are you a blogger? A social media consultant? A social media trainer? An online communities manager?

Have you ever wondered about your online engagement standards? Ethical norms? Codes of conduct?

Have you ever asked yourself if what you do is the right thing to do?

Do you have experiences and / or opinions about the new online communication practices which you wish to share with, or to compare with, others?

If so – you now have an opportunity to make a contribution to research, emerging guidelines, and to the practice:

I’m a senior lecturer at the Management Communication Department of the University of Waikato, and I’m interested in your ideas about online communicators’ ethics as part of research into Ethics 2.0. My research is designed to gather insight into professional standards and suggest useful guides for practitioners.

I also seek to use the research to publish a New Zealand perspective in an international academic journal and will happily share my paper with you if you are interested.

I would really appreciate it if you could please contact me via the email address below and tell me about your engagement with social media.

Thank you for taking the time to read this and I would be grateful if you would consider participating.

Please send your email to me personally – toledano@waikato.ac.nz – or to Levarna lfw6@students.waikato.ac.nz.

Yours sincerely,

Margalit Toledano, PhD, APR, Fellow PRSA (Public Relations Society of America)

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We’ve been talking a lot to organisations who’ve shown interest in the new social media phenomena.

From the conversations we’ve had questions. Questions need answers. How do we provide answers for a phenomena that is new. One way is to experiment. Be curious. Ask lots of questions. Find out who is doing is what.

Here are a few questions we’ve been asked:

• Where are we heading with this social new media phenomena as a society?
• How would it change the way I communicate as a person?
• How will this change the way we do business in the future?
• Why should I blog?
• Is it a phase?
• Where do I find the time?
• What are the risks of not getting involved?
• How does my organisation make money from it?
• What are the pro’s and con’s?

I decided to start a personal quest to find out the answers instead of trying to do my own research. Why not talk to one of our NZ universities and see what they think? what are they researching? what have they found that is beneficial for you?

I spoke to Dr Margo Buchanan-Oliver this morning at the University of Auckland Business School. I explained what iJump is about and in all honesty I didn’t know where to begin. Margo mentioned a monthly seminar which is held at the campus called Code which is multi-disciplinary. It combines both academic and commercially relevant research. It investigates how new digital technology is being used and can be used. And it explores the implications of such use within the practice of business.

In the next couple of months we’re share with you what their findings are.

We don’t have all the answers. But we’re prepared to jump to get them.

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