Join the conversation about social media in New Zealand – on a plane!

December 17th, 2007

2111216863_173efbfd28_b.jpgI attended BarCamp Auckland this weekend, and got into a great conversation about the future of marketing.

One outcome: this week’s Jump In! is an interview with the 16-year-old organiser of BarCamp, Ludwig Wendzich.

Another outcome: a Facebook Group called Social Mediar, where you are most welcome to jump in and join the conversation.

Microsoft’s Nigel Parker has upped the stakes even more. I suggested we meet up in person – he said why not do it in a plane! Your password is… social.

See you on Facebook, in the air … or both.

(Photo by Zak Henry. See other BarCamp Auckland photos)

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Lots of talking, lots of listening!

October 12th, 2007

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Isn’t it amazing how many jobs these days are all about talking and listening? We’ve had a day of great conversations today.

It started with a nice cuppa with Rebecca Ganz, commercial catalyst extraordinaire, who helped us to get our ideas out of the clouds and into some sort of action. She’s good at that!

Like many, Rebecca can see huge potential for iJump, and she helped us sort out what we are, from what we’re not. An example:

At iJump, we facilitate, we don’t create. We’re about putting tools in the hands of our clients, and helping them do their own cool web stuff.

Speaking of Facilitate, this afternoon we had a chat with Damien Thompson, managing director of Facilitate Digital.  Facilitate helps ad agencies make the whole process of putting ads online much easier. We talked about how many people still don’t know the first thing about online, whether that’s online advertising or the stuff we do, like blogging, podcasting and Second Life.

Damien’s part of the IAB’s education and training board, helping educate the business community about the possibilities of online, as well as educating individuals about online career opportunities (of which there are many!). So there might be opportunities to join forces in the future.

If you’re involved in online advertising at all, check out Facilitate’s offering. Damien said their latest product makes booking online advertising as easy as booking an ad in a newspaper or magazine.

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Welcome to iJump

October 11th, 2007

To find out more about what we do, click here.

We’re eating our own dogfood here. While we encourage others to exCertificate of Direct Marketing Studentsperiment with blogging, podcasting and new media, we’ll be doing the same ourselves. So keep an eye out for the latest news from the new media frontier.

The latest – this morning we helped a 68-year-old musician and minister establish a free social network using, last night I introduced a team of direct marketing students to the wonders of RSS feeds, podcasts and Second Life, and we’re in the midst of creating a social network for our other business SimonYoungWriters.

In the next few days we’ll be adding to this site to give you more of an idea what we offer.

It’s all tremendously exciting to be part of. Thank you for reading (and commenting if you like) and being a part of the journey. Jump in!

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