Microsoft’s Nigel Parker has upped the stakes even more. I suggested we meet up in person – he said why not do it in a plane! Your password is… social.
Isn’t it amazing how many jobs these days are all about talking and listening? We’ve had a day of great conversations today.
It started with a nice cuppa with Rebecca Ganz, commercial catalyst extraordinaire, who helped us to get our ideas out of the clouds and into some sort of action. She’s good at that!
Like many, Rebecca can see huge potential for iJump, and she helped us sort out what we are, from what we’re not. An example:
At iJump, we facilitate, we don’t create. We’re about putting tools in the hands of our clients, and helping them do their own cool web stuff.
Speaking of Facilitate, this afternoon we had a chat with Damien Thompson, managing director of Facilitate Digital. Facilitate helps ad agencies make the whole process of putting ads online much easier. We talked about how many people still don’t know the first thing about online, whether that’s online advertising or the stuff we do, like blogging, podcasting and Second Life.
Damien’s part of the IAB’s education and training board, helping educate the business community about the possibilities of online, as well as educating individuals about online career opportunities (of which there are many!). So there might be opportunities to join forces in the future.
If you’re involved in online advertising at all, check out Facilitate’s offering. Damien said their latest product makes booking online advertising as easy as booking an ad in a newspaper or magazine.
We’re eating our own dogfood here. While we encourage others to experiment with blogging, podcasting and new media, we’ll be doing the same ourselves. So keep an eye out for the latest news from the new media frontier.
The latest – this morning we helped a 68-year-old musician and minister establish a free social network using Ning.com, last night I introduced a team of direct marketing students to the wonders of RSS feeds, podcasts and Second Life, and we’re in the midst of creating a social network for our other business SimonYoungWriters.
In the next few days we’ll be adding to this site to give you more of an idea what we offer.
It’s all tremendously exciting to be part of. Thank you for reading (and commenting if you like) and being a part of the journey. Jump in!
I attended BarCamp Auckland this weekend, and got into a great conversation about the future of marketing.
