Social media experts invade NZ!

February 2nd, 2009

Marketing Now, April 15-16, Wellington Well it’s not quite an invasion, but there are an awful lot of very smart people hitting New Zealand in the next few months.

Feb 19: The Great Word of Mouth Experiment – Jaffe, Sernovitz

It starts in just 18 days with the Great Word of Mouth Experiment . Details here , but you won’t find registration details. This is an invitation-only event to map the marketing social networks of New Zealand (and, no doubt, further afield).

Speakers for the event are Joseph Jaffe , author of Join the Conversation , and Andy Sernovitz , author of Word of Mouth Marketing .

March 11-12: 2nd Digital Media Summit – Hopkins, Horne and more

In March there’s the 2nd Digital Media Summit , chaired by Australia’s top Social Media bloke Lee Hopkins , and featuring MySpace’s Rebekah Horne. Not to be outdone by the Aussies, there are also some pretty good kiwi speakers and panelists, including Jake Pearce , Helen Baxter and Ben Young .

The conference also features an unconference session, where the passive audience becomes an active contributor to the conversation.

April 15-16 Marketing Now – Brogan, Scott and more

The excitement doesn’t stop, it just gets better. On April 15th and 16th Marketing Now hits Wellington, featuring social media superstar Chris Brogan and David Meerman Scott , author of the The New Rules of Marketing and PR .

This conference has been organised by Siobhan Bulfin , an extraordinary person we met on our recent Wellington trip. She’s been learning social media for a year and already she’s put this conference together. Great skills!

There’s a Twitter-only special for Marketing Now , which is a significant discount , but available only if you’re on Twitter.


Sign up for Twitter , and follow me , Marie or Siobhan (all or any of us). And, using an @ reply, or a direct message, ask us about the Twitter-only special.

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Jump In #14: Bebo founders Michael and Xochi Birch

February 28th, 2008

Bebo is one of the world’s largest social networks, dominating New Zealand and Ireland and a close third in the USA.

Bebo’s founders, Michael and Xochi Birch, share their insights into:

  • How marketers can engage the Bebo audience
  • How social networking is changing media
  • What’s the future of social networks?

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Referred to in this podcast:

  • Idealog magazine, where you’ll find a more detailed interview with Xochi and Michael in the latest issue
  • DLB Magazine, the publication of the Marketing Association, which features a piece by Simon Young, “Jump Into Social Media“. We have several spare copies – if you want one, just ask us!

Get the latest Jump In for free in iTunes or on the web. Subscribe!

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