How do you launch a social media campaign?

You’ll know my easy answer if you saw my Marketing Now presentation – that social media is a commitment, not a campaign. But how do you make the first step in that commitment?

That’s the topic I’m tackling this Friday at Search Engine Boot Camp. I’ll be joined by some great speakers covering other aspects of search and social media. Hope to see you there! Register here.

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photo credit: nyki_m

We’re about to enter a slightly crazy time of public speaking engagements, which means just as much listening and talking – if we do our job right.

Here they are, in short order:

• Monday, August 4th , 7:30am – 9:30am, at Lowndes Associates ‘ Business Intelligence Workshop , at the Stamford Plaza in Albert Street, Auckland. Subject is “Online Strategies for Non-Online Businesses” Bookings here .
• Thursday, August 7th , 12pm-2pm, at the Marketing Association ’s Southern Luncheon at the Hotel Grand Chancellor , 161 Cashel Street, Christchurch. Subject: Making Sense of Social Media. Bookings here .
• Wednesday, August 13th , 2:30-3pm as part of the day-long Digital Future Now summit, at the SkyCity Convention Centre in Auckland. I’ll be on a panel with Paul Reynolds and Nicholas O’Flaherty discussing how social media can help business. Bookings here .
• Monday, September 15th , 4:15-5pm as part of the day-long 6th Annual Media Relations Conference at the Wellington Town Hall . I’m chairing a “champagne roundtable” (hic!) on exploring the potential of social media. Bookings here .
• Tuesday, September 16th , 1:30pm-5pm in a workshop entitled Blogs: Friend or Foe? Also at the Wellington Town Hall . Bookings here .

And if you can’t make it to any of these, we’ll still be producing the weekly Jump In video podcast , and appearing from time to time on Radio NZ National’s Virtual World segment with Jim Mora .

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